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Multi-Channel Marketing Blog
Published by SimplyCast
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy.
3 Critical Marketing Metrics you are not looking at when it comes to Facebook - Move over Facebook “Fans” and “Likers,” there’s more to tracking online marketing success on Facebook than the number of fans your company’s page has. Marketing success is more than just about popularity and the number of friends.
Wait...Email Marketing is Like an 80s Pop Song? - Breakout the legwarmers, shoulder pads, slap bracelets, shredded t-shirts, neon and dive right into why your email marketing campaign needs to think a little more like an 80s pop song. We’re taking advice from the best of the 80s: “Purple Rain” and “Sledgehammer” are tubular and “99 Red Balloons” are so, like, yesterday.
How Do I Develop an Online Survey? - Though it may seem challenging, developing an online survey is actually quite easy. If executed properly, the survey will provide you incredibly useful information about your business, customers and areas that may need improvement.
Multi-Channel Marketing
Published by SimplyCast
Do you want your email marketing campaign to rival the greats? What do they do with their emails that you’re not?
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success.
1. Testing Before Sending
Though it seems incredibly tedious and a horrid waste of time, testing your emails before sending them out to your subscribers is a necessary evil.
By testing emails before sending is a safeguard because it quickly shows what problems there are with deliverability, download time and any other issue that may have been overlooked in the review process.
You have to remember that even with the best intentions and the best eyeballs on your email, things can slip through the cracks.
2. Pretesting Any Changes
Let’s say that your email has undergone a design overhaul. You love the changes. Your staff love the changes. And, most of all, your boss loves the changes. But, what will your customers say? How will they react?
Before sending out your brand spankin’ new email out to the masses, pull a select group of email subscribers and ask them what they think.
It doesn’t matter if any change to your email marketing campaign is lauded by the President, but if the customers hate it, they’re either going to leave you or worse, not act on your calls.
Published by SimplyCast
Move over Facebook “Fans” and “Likers,” there’s more to tracking online marketing success on Facebook than the number of fans your company’s page has. Marketing success is more than just about popularity and the number of friends.
Marketing success on Facebook is the amount of customer interaction, postings, comments, discussion threads, spreading your brand and promotions. Otherwise, its just vanity.
So, moving beyond the number of Facebook fans your company has, there are three metrics that can help you discern whether your social media outreach is working or falling flat. Add these metrics into your social media analytic mix, and you’ll quickly see where your Facebook page needs improvement.
Engagement
Measuring Facebook engagement is measuring the rate and type of interaction your customers have with your page, your posts and each other.
Essentially, a high rate of Facebook engagement shows that your posts, promotions and general information are captivating enough that it spurs discussion and comments from your customers. They value what you have to say and trust that you value what they have to say in return.
Here’s what to look for on your Facebook page in terms of engagement:
Social Media
Published by SimplyCast
Blogging is another very effective form of communication between a business and customers. It isn’t a marketing trend that’s going to go away anytime soon; on the contrary, business blogging is a growing without an end.
So, let’s let the amazing advantages of business blogging speak for themselves.
1. Cheap Form of Advertising
Especially for small businesses without huge marketing budgets, blogs is a free way to establish an online presence.
Further, for larger businesses, the cost of blogging is nearly zero, (unless you count the time spent on writing as an expense). Adding a blog to an existing website is easy and even people without extensive HTML know-how can start one quickly.
2. Great Partner for Email Marketing / SMS / Social Media
A blog links email, SMS, social media and other online marketing strategies together cohesively. Publicizing your new blogs in your emails and Twitter posts, drives traffic back to your site which is what we all want.
Your blog posts also encourage new readers to sign up for your emails, SMS messages and fax marketing blasts.
Finally, you’ll drive readers to “Like” you on Facebook and follow you on Twitter.
And, if you ever run out of topics to Tweet about, you always have your latest blog post.
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
