Why Financial Businesses Need Marketing Finance Training

Posted on October 25th, 2014 by Ryan Cook

Financial institutions, much like many other businesses, have suffered because of the disconnect between marketing and sales. Often, the sales team is focused on dollar amounts and financial metrics, while the marketing team is focused on putting out great content and growing client awareness. As the world shifts to a more personalized client marketing model, Read more…

Filed under: Financial Institutions, General Info

Property Maintenance Software: The Resident Experience

Posted on October 24th, 2014 by Ryan Cook

When your residents need work done, they can get impatient and frustrated. In order to have a truly effective property maintenance software, the customer needs to be kept informed and knowledgeable. This is particularly true when the actual layout of the apartment changes or the premises needs to be left empty. SimplyCast provides an excellent Read more…

Filed under: General Info, Property Management

Marketing Automation: Supporting Patient Scheduling Software

Posted on October 23rd, 2014 by Ryan Cook

Patient scheduling is often hectic. Patient availability changes at the drop of a hat and appointments are often missed, costing the doctor time and money. Scheduling an appointment isn’t enough anymore, and offices are looking for a better way to be sure that the scheduling sticks. That’s why scheduling software is such a good candidate Read more…

Filed under: Marketing Automation, Medical Clinic

Cinema Advertising that Sticks in Your Viewers’ Minds

Posted on October 22nd, 2014 by Veronica Taylor

What do you remember most about your experience of going to the cinema? It may be the buttery smell of the popcorn, the excitement of finding a seat in the darkened theater, the laughs shared with your group of friends or any number of experiences. It is not only the movie you see that contributes Read more…

Filed under: Marketing Automation, movie theater marketing

3 Art Gallery Marketing Mistakes to Avoid

Posted on October 21st, 2014 by Veronica Taylor

Marketing your art gallery online? Here are a few quick tips to help you make the most of your marketing and attract more new and repeat patrons. Not Using Social Media Effectively Social media is a highly effective way to spread your art gallery messages and news. Many art galleries have social media pages but Read more…

Filed under: Art Gallery & Museum Marketing, Blog

Top 10 Reasons to Use Small Business Marketing Automation

Posted on October 20th, 2014 by Veronica Taylor

If you run a small business, you may not have tried marketing automation yet for your business. Small business owners often avoid it because they think it is too expensive, too complicated or won’t actually help them. If you have never tried marketing automation for yourself, however, you are missing out on a huge opportunity Read more…

Filed under: Marketing Automation

Financial Advisor Marketing Ideas: Client Centric Content

Posted on October 19th, 2014 by Ryan Cook

Currently, when one thinks about financial advisor marketing, many people think of promotion: who are you, what do you do, that sort of thing. But customers also want to know how you can help them, and what they should do to make the financial advisor process as quick as possible. Customers want to know what Read more…

Filed under: Financial Advisor, General Info

5 Simple Radio Promotion Ideas

Posted on October 18th, 2014 by Veronica Taylor

Want to keep people tuning in to your radio station? Save time in the process by automating a few of your radio marketing tasks. By using automation, you maximize your efficiency and impact while reducing your budget. Contests and promotions are a great way to keep listeners engaged even when they don’t have their radio Read more…

Filed under: Marketing Automation, Radio