Published: Tuesday, May 21, 2013
Twitter is a great mode of communication to use to connect with new customers, share company updates, advertise special deals and much more. Learn how to make the most of your Twitter account by reading our handy tips.
Of course you want to encourage people to check out your website and other pages that are relevant to your tweets, but remember that you don't have much space to work with. Make it... Read post
Published: Wednesday, May 15, 2013
An overwhelming number of consumers are now viewing emails primarily on their mobile devices. People frequently open emails on their mobile phones, but not all emails are designed with mobile viewing in mind. We are going to go over some tips to help make your emails more mobile-friendly.
The framework of your email is the first thing to consider: get a great mobile template. There are templates... Read post
Published: Thursday, May 9, 2013
You may have noticed a tab in the email dashboard that says “Authentication” and wondered what it is and if you should do it. The answer is:
Yes – do it now! Setting up authentication gives you the best email delivery possible so you can reach more people.
How does it help me?
Ultimately, it means more emails in more inboxes, which means you reach more people.
Email Authentication tells the... Read post
Published: Tuesday, May 7, 2013
Target my emails? But it's extra work! And I would reach fewer customers! But what if the customers who do receive the emails are much more likely to act on them? And likely to spend more? The pros might outweigh the cons.
Targeted emails refer to emails that are sent to certain individuals based on actions they have taken or specific attributes related to those actions. These reasons may include... Read post
Published: Thursday, May 2, 2013
One of the most common questions we receive is from people asking if they can downgrade or upgrade their monthly plans. The answer to both of these questions is yes!
To downgrade your subscription, log in to your account and select the application you want to downgrade or upgrade. Once you arrive on the application dashboard (in the below example we've used email marketing), look for the Buy/... Read post