Every week, we are going to put one of our all-in-one marketing features under the spotlight just to make sure you know about it. Don't worry, this is not 60 Minutes,so no undercover smear jobs.
There’s a small population of extremely vocal marketers that have proclaimed that the Great Era of the Fax has jumped the shark.
That’s absolutely ridiculous, because any marketer worth their salt knows that any marketing strategy must be... Read post
Fax marketing is the ace up your marketing sleeve. Any great marketing strategy is comprehensive and includes multiple marketing channels. But that does not mean there are not best practices to follow for optimal deliverability and engagement.
Here... Read post
First, let’s clear something up: fax marketing is not dead. What is dead is fax spamming – you know those annoying pitches for Caribbean vacations and Internet deals. Those types of faxes are equivalent to telemarketing, both of which are highly... Read post
As we’ve mentioned time and time again, one of the biggest pitfalls that any marketer faces is the daunting challenge to turn around the negative perception of fax promotions. Sadly, the reception to fax marketing attempts is akin to telemarketers... Read post
Have you ever been stuck in a marketing rut and you feel as though you’re never going to break through? Yeah, we’ve all been there. Sometimes inspiration dissolves and you’re left with a deadline and no idea how to proceed.
Enter the marketing muse... Read post
Though some marketers pooh-pooh the power of fax marketing, often dismissing the effective marketing practice as “old-school,” but, truly, there are some amazing benefits of incorporating fax marketing into your overall strategy.
Naysayers overlook... Read post
Just like any other online marketing strategy, knowing how successful (or not!) your campaign is allows you to make tweaks, revisions or remain “on course.”
Though it’s a bit trickier to track and analyze fax marketing data, don’t let the extra work... Read post
So there you are, walking into your office, finding a mess of papers falling out of your fax machine, scattered across your floor. You sigh and shake your head at the daily flood of ridiculous offers for time-shares and bogus promotions. Right into... Read post
When you first hear the phrase “fax marketing”, it is natural to think that the technology is dated and not used anymore. In fact most are shocked to learn that fax marketing is booming and generates huge amounts of sales when done right.
So what... Read post