How to Start Email Marketing: 9 Simple Steps

Posted on July 23rd, 2014 by Veronica Taylor

Just starting out in the world of email? You will hear a lot of conflicting advice, but you need to know what the best strategy is for your business. We’re going to go over how to start email marketing, step by step. 1. Create a strategy. You can’t just start blasting away without having a Read more…

Filed under: Email Marketing, Marketing Automation

Our New Agency Options: Coming Soon by Popular Demand!

Posted on July 23rd, 2014 by Veronica Taylor

If you are part of a marketing agency and you have clients who use SimplyCast for their marketing campaigns, you’re in luck. We are expanding our agency options and functionality, based on detailed feedback from you! Using SimplyCast, you have always been able to manage all your marketing campaigns through our all-in-one platform, no matter Read more…

Filed under: Agency, Marketing Agencies, Marketing Automation

Muti-User Accounts: What are They and Why should You Use Them?

Posted on July 22nd, 2014 by Veronica Taylor

If you have a big marketing campaign going out, you may have multiple staff members working on different aspects. How do you coordinate staff efforts and make sure no one is altering content that they shouldn’t be? A simple solution is to use multi-user accounts. Multi-user accounts are different accounts for different users within the Read more…

Filed under: Marketing Automation, Multi-user Accounts

How to Market Software for a Small Business

Posted on July 21st, 2014 by Veronica Taylor

Creating your own unique new software is exciting. You have built amazing tools, but now you need customers to buy them. How can a small business with a small staff on a small budget reach out to customers and effectively promote its software? How to market software depends, of course, on your business and your Read more…

Filed under: Marketing Automation

Precision Powerhouse: Specializing Auto Marketing Campaigns

Posted on July 20th, 2014 by Ryan Cook

Auto marketing is potentially broad in scope, but with people being as widely varying as they are, and reacting to marketing differently, it can pay to have needle point precision on who will respond well to certain phrasings, and alter your ads for their grouping. Auto customers who receive an ad tailored to their vehicle Read more…

Filed under: Automotive Industry, Marketing Automation

How to Get Free Email Lists… Is This Legitimate?

Posted on July 19th, 2014 by Veronica Taylor

You’re a small business owner just starting out. How do you promote your products and get the word out to new customers? Targeted email marketing is a great way to foster interest! But… you don’t have an email marketing list of contacts to send to. You hatch a plan to gather contacts online or purchase Read more…

Filed under: Email Marketing, Marketing Automation

Adding Automation to Your Marketing Strategy in Healthcare

Posted on July 18th, 2014 by Veronica Taylor

Being successful as a healthcare provider depends on your ability to build connections with patients. Yet maintaining relationships with hundreds or even thousands of patients can take up your entire day. What if you could contact clients throughout the year with personalized messages based on their appointment dates, medical history, drug plans and much more. Read more…

Filed under: Health Care, Marketing Automation

The SimplyCast Story, Part 12: Integrating with Multiple CRMs

Posted on July 17th, 2014 by Veronica Taylor

Part of our business strategy here at SimplyCast is to make our services available to as many unique customers as possible. We offer a free plan and some of the least expensive prices in the industry for small businesses and nonprofit organizations. Our platform is fully scalable so it can be used by enterprise businesses Read more…

Filed under: CRM Integrations, Marketing Automation