Using an AOL Sender Address? More DMARC Changes

Posted on April 23rd, 2014 by Veronica Taylor

You may have heard the news last week that Yahoo and other email programs using DMARC, or Domain-based Message Authentication, Reporting & Conformance, will no longer accept email messages that have a yahoo.com address as their sender address but do not originate from Yahoo’s servers. DMARC is intended to reduce spam and dangerous email messages, Read more…


Filed under: Blog, Email Marketing

What Do You Want to Do with Your Automatic Tweet Scheduler?

Posted on April 23rd, 2014 by Veronica Taylor

An automatic tweet scheduler is kind of like a pet parakeet. You tell it exactly what you want it to say then sit back and hope that it entertains your friends. With a tweet scheduler, however, you are trying to entertain your followers and customers. Oh, and also you control exactly how and when you Read more…


Filed under: Blog, Twitter

Common Questions: How Do I Get Started with Marketing Automation?

Posted on April 22nd, 2014 by Veronica Taylor

Many businesses contact us and tell us they’re very interested in marketing automation, but they’re kind of overwhelmed. “I know marketing automation could be very useful for my business, but I’m just not sure how to get started,” they say. “Do you have any advice?” We do. We’ve been in the marketing automation business for Read more…


Filed under: Blog, Marketing Automation, Podcast

How to Send E-Blasts: 4 Secrets You May Not Know

Posted on April 21st, 2014 by Veronica Taylor

We have discussed a lot of tips about how to create awesome email blasts (or e-blasts), how to design email blasts and how to increase your email blast open rates. Now we’re digging in deeper, exposing the e-blast secrets that you may not yet be aware of. Did you know about these? 1. Break the Read more…


Filed under: Blog, Email Marketing

3 of the Biggest Mistakes You can Make with Fax Automation

Posted on April 18th, 2014 by Veronica Taylor

Fax automation is a great tool. It makes your fax marketing campaigns so much simpler, and allows you to send to thousands of customers automatically at the perfect time. You don’t even have to get your hands dirty with that fax ink, because it’s all done online. But not everything about automated fax marketing is Read more…


Filed under: Blog, Fax

What do Web Hosts Need in a White Label Solution?

Posted on April 17th, 2014 by Ariel Hopper

Did you know that when web host customers purchase additional services from their hosting providers it reduces customer churn? If you have all the tools you need in one convenient package, there is no reason to switch to another host. Many hosts choose to offer website building tools or marketing automation add-ons. Instead of spending Read more…


Filed under: Blog, Marketing Automation, Reseller, Web Hosts

4 Ways To Include Communication In Education

Posted on April 17th, 2014 by Michael Cusden

What can a school do to keep the attention of current and potential students? Between the initial interest and actual enrollment, communication in education is a must to engage, nurture and educate students. How do you continue to increase your online student retention rates? By implementing marketing automation strategies focusing on nurturing students who may Read more…


Filed under: Blog, Educational Institutions

Can I Afford to Invest in a Marketing Automation Solution?

Posted on April 16th, 2014 by Veronica Taylor

Lots of businesses want marketing automation, in order to simplify their daily tasks and provide more targeted messages for their customers. Including marketing automation in your marketing strategy can open up new avenues, help you increase your revenue and reduce customer churn. But many, especially SMBs and nonprofits, believe that they cannot afford marketing automation. Read more…


Filed under: Blog, Marketing Automation, Podcast, Solutions