10 Holiday Marketing Mistakes to Avoid: Part 2

Posted on November 18th, 2014 by Veronica Taylor

The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue around the holidays, it is essential to provide excellent customer support, stand out from the crowd of competitor emails and more. Here is the second Read more…


Filed under: Marketing Automation

The New Hospital Marketing Strategy for 2015

Posted on November 17th, 2014 by Veronica Taylor

In past years, hospitals relied mostly on television and print advertising for their main source of marketing. Word of mouth was also a huge part of any hospital marketing strategy. Word of mouth, indeed, is still one of the best ways to market your hospital. But there are new, more effective ways to spread word Read more…


Filed under: Hospital, Marketing Automation

Improving Client Experience With Law Firm Internet Marketing

Posted on November 15th, 2014 by Ryan Cook

Client experience is far and away the most important factor in generating repeat and even lifetime clients. Of course, how you do the job you were hired for is important as well. The client experience, however, can mean the difference between someone coming to you for an assessment and staying with your firm for years Read more…


Filed under: General Info, Legal, Marketing Automation

The Marketing Nightmare Before Christmas

Posted on November 14th, 2014 by Ryan Cook

The holiday season is a mess for retailers, marketers and salespeople alike. Winter is coming. With it comes the various December holidays and New Year’s. Everyone wants things to be shiny and perfect. Before the end of year holidays, Black Friday is the big holiday purchasing day. Every year, there’s a retail frenzy and things Read more…


Filed under: Marketing Automation

The SimplyCast Story, Part 15: Supporting and Strengthening Nonprofit Organizations

Posted on November 13th, 2014 by Veronica Taylor

Nonprofit organizations are just as essential to our community as the biggest most profitable businesses that employ thousands of local workers and contribute to a sustainable economy. Nonprofits provide support and guidance to individuals, groups and causes that otherwise might not have the resources they need to get ahead. Nonprofits include educational groups, religious organizations, Read more…


Filed under: Marketing Automation

5 Tips to Boost Holiday Email Marketing ROI

Posted on November 12th, 2014 by Veronica Taylor

What is it about some holiday email marketing campaigns that make them successful while others flop, causing businesses to lose revenue? Some email marketers know the secrets that drive holiday purchases and we want to help you take advantage of that knowledge. Make the most of your holiday marketing campaigns by reviewing this list. 1. Read more…


Filed under: Marketing Automation

10 Holiday Marketing Mistakes to Avoid: Part 1

Posted on November 10th, 2014 by Veronica Taylor

We all have things we avoid around the holidays: annoying family members and acquaintances that reappear every time you go home, seasonal house cleaning, Auntie Emma’s fruitcake… Leading up to the holidays, however, it is even more important to avoid mistakes at work. Because the holidays are such a busy time, marketing and sales processes Read more…


Filed under: Marketing Automation

Book Promotion Ideas that Generate Repeat Sales

Posted on November 7th, 2014 by Veronica Taylor

What sets a successful book retailer apart from one that will quickly fail? One of the most important aspects is maintaining loyal customers who keep coming back to purchase again and again. Building that type of loyalty is challenging though. Many large online and brick-and-mortar bookstores offer the latest books at significant discounts and seem Read more…


Filed under: Marketing Automation, Publishing