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Published by SimplyCast
As the film series edges towards a monstrous close later this year, the Twilight marketing machine will be ramping up again very soon.
Regardless if you’re a rabid, screaming and fainting fan or think that the films are based off of horribly written drivel that happens to feature devastatingly gorgeous people, there are some applicable marketing lessons found within.
So, sit back, absorb the infinite marketing wisdom contained in the Twilight marketing machine and try not to claw each other’s eyes out over Edward or Jacob.
1. Grassroots Marketing Efforts Can Lead to a Global Phenomenon
The release of the Twilight books was nothing to write home about. It wasn’t until teenage girls and their overly supportive mothers told a friend about the books.
Word-of-mouth propelled an unmemorable series into pop culture and into the leering sights of Hollywood.
Studying the global impact of Twilight is a master class in marketing. With absolutely no budget, and a hope and a prayer for success, the fans of the series propelled it into our vernacular.
Other, non-Hollywood brands, have harnessed the velocity of grassroots marketing to great success. Most companies are focused on The Big Picture rather than looking to what they can accomplish locally. That’s at the heart of grassroots marketing.
Published by SimplyCast
It doesn’t matter how you slice it, social media is an awesome marketing tool. Who would pass up the chance to have an on-going conversation with your customers?
With all of the immeasurable benefits of social media, there are some major downfalls. For one, social media takes time. A lot of time. Some marketing insiders call it “a time suck.” Social media needs care and eminence, even more than your other marketing strategies.
But, we’re here to help. Here are some effective social media time management strategies that will not only free up your schedule but also save a bit of your insanity (no promises!).
1. Plan Ahead
Have you ever noticed that when you make a list of what you need to do, how much easier it is to get things done?
Planning is a precursor to success with social media. As an online marketer, you don’t have the kind of time an average Twitter user has to sit around and compose witty Tweets.
Take the time to plot out your social media moves for the next three months including what sort of promotions you’re going to run (check your online metrics and sales team for pointers) and what sort of content you’re going to highlight.
Sure, you can’t predict the unpredictable – an unexpected sale or a hot news topic – but you can plan for the rest.
Published by SimplyCast
Well by now everyone on the planet and even the great beyond has heard about the newest release of our automated marketing software. Right? Was the sky writing too much? Anyways, it is true, SimplyCast is taking the marketing world by storm on January 27th, when Version 7.0 goes live. Some of you are already using it and the feedback has been nothing short of awesome.
Today we posted a press release to announce the launch date and a little more of what to expect.
Dartmouth, Nova Scotia, January 17th, 2012 - SimplyCast.com, a leader in multi-channel marketing Platform-as-a-Service (PaaS) solution for organizations worldwide, announced today that it will launch Version 7.0 of its all-in-one marketing solution on Friday, January 27, 2012.
Version 7.0 of SimplyCast will continue to make it easy for users to communicate and manage their online, offline, social and mobile marketing, while adding new features such as a press release submission tool, A/B split testing and a pricing slider bar that allows users to choose the exact sending volume they need. Upgrades to the central billing system will create flexibility like no other product allowing users to pay one subscription fee and use all available marketing services.
Read the entire press release - SimplyCast Sets Date for Version 7.0 Release
Published by SimplyCast
There isn’t an online business out there, that’s worth their salt, that doesn’t want to improve their search engine optimization (SEO). Everyone wants to pop up as numero uno on a Google search, because, come on, the higher the rank, the higher the chance someone’s going to visit your site.
But, improving your SEO is a tricky business, and there a few things you must know before running around and inserting keywords into every page of your website.
So, we’ve compiled 6 questions to ask yourself about your current SEO situation. Not only will it guide you in what you may be missing SEO-wise, it also help pinpoint exactly what needs to be improved upon.
For those who are new to the SEO-game, these questions are incredibly illuminating, and you’ll most certainly learn SEO basics.
Above all else, know that SEO is a delicate balance between doing too little and doing too much. Don’t go overboard with these tactics because it’ll actually hurt you more in terms of optimization than help you.
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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What the ‘Twilight’ Franchise Teaches Us about Marketing
Sit back, absorb the infinite marketing wisdom contained in the Twilight marketing machine and try not to claw each other’s eyes out over Edward or Jacob. |
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How to Save Time with Social Media
Here are some effective social media time management strategies that will not only free up your schedule but also save a bit of your insanity (no promises!). |
