How Any Web Host Can Use Marketing Automation Successfully

Posted on April 24th, 2014 by Ariel Hopper

What can web hosts do with a marketing automation solution? Can they increase customer loyalty and retention? How about upselling current customers to other services? And we can’t forget about providing highly personalized service for each and every customer. I have created a sample automated marketing campaign that a web host could use to accomplish Read more…


Filed under: Blog, Marketing Automation, Reseller, Web Hosts

The SimplyCast Story, Part 5: Investing in Ideas

Posted on April 24th, 2014 by Veronica Taylor

It can be challenging trying to find investors who are willing to invest in an idea, rather than a fully formed product or service. SimplyCast was no exception. We had limited capital starting out, and we were still in the research phase. We were determined to be innovators in the technology industry, but we hadn’t Read more…


Filed under: Blog, General SimplyCast Info

16 Tips to Optimize Your Online Forms

Posted on April 24th, 2014 by Michael Cusden

Online forms are a necessary evil for any web presence, especially for those who want to grow their audience. From email newsletter opt-in forms to customer satisfaction surveys, online forms are as common as having a social media page. So here are a handful of tips to ensure that whatever type of form you have, Read more…


Filed under: Blog, Forms

Using an AOL Sender Address? More DMARC Changes

Posted on April 23rd, 2014 by Veronica Taylor

You may have heard the news last week that Yahoo and other email programs using DMARC, or Domain-based Message Authentication, Reporting & Conformance, will no longer accept email messages that have a yahoo.com address as their sender address but do not originate from Yahoo’s servers. DMARC is intended to reduce spam and dangerous email messages, Read more…


Filed under: Blog, Email Marketing

What Do You Want to Do with Your Automatic Tweet Scheduler?

Posted on April 23rd, 2014 by Veronica Taylor

An automatic tweet scheduler is kind of like a pet parakeet. You tell it exactly what you want it to say then sit back and hope that it entertains your friends. With a tweet scheduler, however, you are trying to entertain your followers and customers. Oh, and also you control exactly how and when you Read more…


Filed under: Blog, Twitter

Common Questions: How Do I Get Started with Marketing Automation?

Posted on April 22nd, 2014 by Veronica Taylor

Many businesses contact us and tell us they’re very interested in marketing automation, but they’re kind of overwhelmed. “I know marketing automation could be very useful for my business, but I’m just not sure how to get started,” they say. “Do you have any advice?” We do. We’ve been in the marketing automation business for Read more…


Filed under: Blog, Marketing Automation, Podcast

How to Send E-Blasts: 4 Secrets You May Not Know

Posted on April 21st, 2014 by Veronica Taylor

We have discussed a lot of tips about how to create awesome email blasts (or e-blasts), how to design email blasts and how to increase your email blast open rates. Now we’re digging in deeper, exposing the e-blast secrets that you may not yet be aware of. Did you know about these? 1. Break the Read more…


Filed under: Blog, Email Marketing

3 of the Biggest Mistakes You can Make with Fax Automation

Posted on April 18th, 2014 by Veronica Taylor

Fax automation is a great tool. It makes your fax marketing campaigns so much simpler, and allows you to send to thousands of customers automatically at the perfect time. You don’t even have to get your hands dirty with that fax ink, because it’s all done online. But not everything about automated fax marketing is Read more…


Filed under: Blog, Fax