Your Twitter Marketing Strategy Just Went Horribly Wrong: Part 1

Posted on December 15th, 2014 by Veronica Taylor

Uh oh… you just made a huge mistake on Twitter. #EpicFail. #WorstTweetEver. #Doh. You may have deleted the message, but it has already been retweeted and commented on and spread around. You can’t just sweep this one under the rug. So what do you do now? Begin the damage control and ensure that the same Read more…


Filed under: Twitter

How to Fail at Ski Resort Advertising

Posted on December 12th, 2014 by Veronica Taylor

This winter, you don’t want your ski resort to make money. You don’t want to put any effort into your advertising campaigns. And you definitely don’t want the resort guests who do come to return again next year. We’re going to show you all the mistakes you can make with your ski resort advertising and Read more…


Filed under: Marketing Automation, Marketing Resorts

Risks and Rewards of Social Media Hospitality Marketing Strategies

Posted on December 9th, 2014 by Veronica Taylor

Social media attention for your hospitality business can boost your success and gain you new customers. Or it can blow up in your face if you don’t know how to manage your social media presence. There are some common hospitality marketing mistakes that you need to look out for. There are also lots of social Read more…


Filed under: Hospitality Marketing, Marketing Automation

Why Your Readers are Not Engaging with Your Emails: Part 1

Posted on December 8th, 2014 by Veronica Taylor

Maybe your email campaigns are not going exactly as you had hoped. You lack the responses and clickthroughs that would increase your revenue consistently over time. Or maybe your email campaigns used to be more effective but over time you have lost subscribers and open rates have dropped. We’ve made a list of potential email Read more…


Filed under: Email Marketing

5 Ways to Effectively Spread the Holiday Cheer on Social Media

Posted on December 4th, 2014 by Veronica Taylor

Who has time for social media over the holidays?! Businesses are so busy during the holiday season that social media is often overlooked. Customers, however, check social media all throughout the holidays to find exclusive deals, enter contests, share stories and view photos and videos. By this time, most of your holiday marketing campaigns should Read more…


Filed under: Marketing Automation

Student Describes Why She’s Coming Back to SimplyCast for Another Coop

Posted on December 3rd, 2014 by Veronica Taylor

Coop students have always been a huge part of life here at SimplyCast. We believe in developing the next generation of talented youth who will contribute to our community and our local economy. Coop students’ enthusiasm, dedication and fresh ideas help keep our company innovative and focused. The combination of university coop students, experienced workers, Read more…


Filed under: General Info

Single Send Emails are Coming to SimplyCast!

Posted on December 2nd, 2014 by Veronica Taylor

Send emails to your customers with the click of a button! Ever want to send a one-off email to a subscriber or customer without having to create an entire campaign? We call it Single Send Emails or Personal Emails. Single Send Emails save time and create simplicity when you need to send emails to a Read more…


Filed under: Email Marketing

What’s Wrong with Tourism Industry Marketing Today?

Posted on November 27th, 2014 by Veronica Taylor

Many tourism businesses suffer in this economy because people who used to travel in years past are now staying closer to home. Yet there are still unique ways to reach out to these people and others who are looking for a personalized travel and tourism experience. You just need to embrace new technology and change Read more…


Filed under: Marketing Automation, Travel Industry