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Multi-Channel Marketing Blog
Published by SimplyCast
The benefits of having blogs on your business website are numerous.
From engaging with customers and strengthening your brand and reputation to establishing your business as a go-to place for the best information, blogging is a necessary marketing strategy.
Write with a Distinct Voice
Great content and topics only get you so far in business blogging. How you write this great content raises your blog to an entirely different level.
The voice of the blog needs to match your customers (readers), company identity and the writer’s unique blogging style.
A great example of blogging is from the Harvard Business Review. You’d think with them “being Harvard and all,” their staff writers and guest bloggers type with a stiff upper lip, in a condescending tone while wearing tweed jackets.
Nope! Each writer blogs in their own, relatable voice that sticks true to HBR’s mission and never coming off as boring or dry.
Published by SimplyCast
Blogging on your business website is an incredibly powerful marketing, sales and customer relations tool. Your website stays fresh, attracting new customers and affiliate opportunities and improving your rank on search engines.
If you’re not blogging, then you’re missing out.
Set a Content Strategy
Especially for business blogging, setting a content strategy is crucial. You’ll avoid looking scatterbrained by posting random, irrelevant content.
Laying out the topics of blog posts ahead of time will keep you and your bloggers on track as well as providing some stability to your readers. Further, setting up what types of posts to add is almost as important as the topics.
Try to include a variety of subjects and types like:
• Company press releases
• Press conference videos
• Video advertisements
• Staff news
• Product information and updates
• New customers / affiliate relationships
• Industry news
• How-to’s
• Webinars / tutorials on subjects relevant to your readership
Published by SimplyCast
We’re going to walk you through a common scenario about the importance of deliverability rates for your email marketing campaigns.
Run your numbers through and see how much your deliverability rate is slashing your sales. This is your wake up call.
Consider the XYZ Company.
Their list size is 650,000 strong with an average deliverability rate of 87% (not bad). The remaining 13% is due to the usual issues (bounces or bad email addresses).
With a respectable conversion rate of 3% and a healthy average transaction of $75, the XYZ Company is looking and feeling pretty good about themselves.
But, their deliverability rate just cost them $9,886,500. Annually.
Scary, right?
So, how did this company manage to lose nearly 10 million dollars?
1. What is actual number of emails not getting to the subscribers?
650,000 (email list size) x .13 (deliverability rate) = 84,500 people don’t receive their emails.
2. How many of those people were likely to purchase off that email?
84,500 x .03 (conversion rate) = 2,535 missed sales.
Published by SimplyCast
As the summer months move on, most of us tend to fall into a slower and more laid back approach when it comes to work. Sure we are still taking care of business but there is a relaxed feeling in the air. Team members are on vacation, the weather puts everyone in a good mood and for most businesses, summer is a much slower period.
Since you are all so relaxed and have more "quality time" to sit and read our blog, it seems like the perfect opportunity for a reminder on how important testing is when it comes to email marketing.
Testing is something you never want to fall out of practice with and if you don't have a process in place already, you should start now.
Here is the Top 10 things to test to make your email marketing campaign the best.
1. From (Sender) Name: The most effective From Name is what your subscribers recognize you by or expect to hear from. Not sure what that is? Well that is where testing comes into play. Try out different options and monitor those open rates.
2. Subject Line: Send a small part of your email list (10% or so) one subject line and another part (10%) a different subject line. Then, look at which subject line performs better and send the remaining 80% the more successful subject line. This is a sure way to increase the opens on your next campaign.
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
