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Published by SimplyCast
Did you know that inactive subscribers can hurt your inbox delivery rates, even if they have legitimately opted in to receive your message?
This is 100% true and many don't realize it.
Old addresses from popular free email providers (Hotmail, Yahoo etc.) are turned into spam traps if they become inactive or abandoned. Email service providers it turn, use these traps to help identify senders that are not following best practices or who are sending to "dirty" lists. Sending to any number of these pitfalls can make a huge impact on your ability to deliver email to inbox's located at the trap's domain.
"But ackbar@simplycast.com opted in to my list 2 years ago! I have my records right here, he must still want to receive email right?"
Well, maybe? Check your detailed open results. Has Ackbar opened a message recently? If he hasn't, he is either not interested in your emails anymore, or he has abandoned the email address altogether. The end result being, If he hasn't logged into or used that address in some time, then it may have been converted to a spam trap.
Published by SimplyCast
In the world of email marketing, a word you would prefer to never hear is "unsubscribe". But it is part of the game.
People are going to leave you for whatever reason and you have to make it as easy as possible for them to do so. You may think that by making it hard for someone to opt out of your email, you are being tricky, but it is actually a very bad idea. Those who get frustrated could possibly elevate the situation by telling friends or even report you as a spammer.
Luckily for most, just by using an email service provider, you are safe because they have to be CAN-SPAM compliant by including an unsubscribe link at the bottom of every email that is sent out.
But that does not mean there are not ways to speed up the process and leave people content with their decision. Here are a few ways to improve the entire unsubscribe process that makes it easy on everyone involved.
Published by SimplyCast
Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. The tools available and the process of sending a campaign are all pretty similar regardless of what ESP you use, so that is where you have to get strict about your optimization.
Why? Because the 10 other companies going after the same readers as you are doing it.
How you optimize and continually tweak the content of your email campaign is a crucial component to ensure your message is actually opened, which of course is the ultimate goal.
Achieve more from your email marketing campaigns by following these 5 optimization tips. You can thank us later.
1. Write attention-grabbing subject lines that offer a clear benefit
The inbox is a tough place to be for a marketing or promotional email to begin with. Everyone by now has become skilled at skimming their inbox for the stuff they want to read, leaving little room for boring and poorly written subject lines. So composing attention-grabbing and concise subject lines of 50 characters or less with a benefit added is challenging. The true test for you is to read it back to yourself and decide whether you would open it up as a consumer.
2. Provide a clear call to action
It is a buzz word around the office that can't be ignored. Call to action or CTA is what every marketer should live and breath. Your email is dead in the water without a clear and appealing call to action. You need to lead or entice your reader to act on something (ideally the main point of your email). Powerful ways to do this is to use a button-like graphic rather than plain text, limit your email to one primary call to action, and experiment with the placement of that CTA. Wording also plays an important factor with your CTA. Click here does not sound that interesting to many. Better choices would be Learn More, Continue Reading or Act Now.
Published by SimplyCast
The benefits of having blogs on your business website are numerous.
From engaging with customers and strengthening your brand and reputation to establishing your business as a go-to place for the best information, blogging is a necessary marketing strategy.
Write with a Distinct Voice
Great content and topics only get you so far in business blogging. How you write this great content raises your blog to an entirely different level.
The voice of the blog needs to match your customers (readers), company identity and the writer’s unique blogging style.
A great example of blogging is from the Harvard Business Review. You’d think with them “being Harvard and all,” their staff writers and guest bloggers type with a stiff upper lip, in a condescending tone while wearing tweed jackets.
Nope! Each writer blogs in their own, relatable voice that sticks true to HBR’s mission and never coming off as boring or dry.
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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