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Published by SimplyCast
We’re going to walk you through a common scenario about the importance of deliverability rates for your email marketing campaigns.
Run your numbers through and see how much your deliverability rate is slashing your sales. This is your wake up call.
Consider the XYZ Company.
Their list size is 650,000 strong with an average deliverability rate of 87% (not bad). The remaining 13% is due to the usual issues (bounces or bad email addresses).
With a respectable conversion rate of 3% and a healthy average transaction of $75, the XYZ Company is looking and feeling pretty good about themselves.
But, their deliverability rate just cost them $9,886,500. Annually.
Scary, right?
So, how did this company manage to lose nearly 10 million dollars?
1. What is actual number of emails not getting to the subscribers?
650,000 (email list size) x .13 (deliverability rate) = 84,500 people don’t receive their emails.
2. How many of those people were likely to purchase off that email?
84,500 x .03 (conversion rate) = 2,535 missed sales.
Published by SimplyCast
As an online marketer, there are numerous areas to test, check over and tweak for all campaigns. One of these areas that should never be overlooked or left to chance, is the spelling and grammar in your email newsletters, online surveys, Tweets and even your text messages. Everyone falls into this trap, even veteran content writers. So, it’s nice, every now and then, to take a refresher course and ensure that you remain on top of any mistakes. Any of these spelling or grammatical mishaps screams, “amateur hour” and “I don’t have enough time or care to check my work!”
Even spelling correctors in your word processors can’t save you every time. Sure, you spelled the word correctly, say “your” but what you really meant to write is “you’re.” Without an eagle eye and a figurative red pen, your content may be beautifully spelled but entirely confusing. Not to mention the fact that ISPs use bad spelling as a flag for overall deliverability.
Here are 12 of the most commonly misspelled and misused words in content writing:
1. Your and You’re: “Your” means that you own or possess it, and “you’re” is a contraction for “you are.” So, is it your dog or you’re dog?
2. Their, There and They’re: “Their” implies ownership; “there” is a location; and “they’re” is a contraction for “they are.” They’re sitting over there, next to their dog.
3. Judgement and Judgment: You’d like to think it that adding a “ment” to a word means that the original word doesn’t need to change. Wrong! You have to drop the “e,” so the correct spelling is judgment.
4. Maybe and May be: “Maybe” is like “sure.” Where “may be” implies that something might be something. Your dinner may be late because I’m still working.
Published by SimplyCast
As the summer months move on, most of us tend to fall into a slower and more laid back approach when it comes to work. Sure we are still taking care of business but there is a relaxed feeling in the air. Team members are on vacation, the weather puts everyone in a good mood and for most businesses, summer is a much slower period.
Since you are all so relaxed and have more "quality time" to sit and read our blog, it seems like the perfect opportunity for a reminder on how important testing is when it comes to email marketing.
Testing is something you never want to fall out of practice with and if you don't have a process in place already, you should start now.
Here is the Top 10 things to test to make your email marketing campaign the best.
1. From (Sender) Name: The most effective From Name is what your subscribers recognize you by or expect to hear from. Not sure what that is? Well that is where testing comes into play. Try out different options and monitor those open rates.
2. Subject Line: Send a small part of your email list (10% or so) one subject line and another part (10%) a different subject line. Then, look at which subject line performs better and send the remaining 80% the more successful subject line. This is a sure way to increase the opens on your next campaign.
Published by SimplyCast
As a user of email marketing, it is very important to stay updated on the latest rules and regulations that keep everything happy and problem free.
Since we know you have better things to do with your time like sit on the beach, watch reruns of Game of Thrones and of course craft your next engaging newsletter, our compliance department does their part to keep you in the know.
This month they are talking about Bill C-28. Yes, that must have you hooked to read more. Trust us, it is worth your time to read.
Canada's Anti-Spam legislation (Bill C-28) was passed in December 2010. This new law is arguably much stronger than the American CAN-SPAM act because in order to send email messages you must have permission from the recipient. According to the act, permission can be either implied or express.
Express consent is given when a user provides their information through a form or other means where it is clearly indicated what the information will be used for. For example a user that completed a form on your website with the title “Sign up for our monthly newsletter” would mean that you have permission to send that address a monthly newsletter from the site where they signed up.
It would NOT give you express permission to send them weekly updates, promotions or any other form of marketing. Express consent is generally required to use SimplyCast.com's Email Marketing Services.
Implied consent is what many companies and marketers may have if they send primarily to their customers. Generally, if you send marketing to your existing customers or users who subscribe to a service you provide, you would be able to use SimplyCast.com's services.
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
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