Multi-Channel Marketing Blog

Published by SimplyCast

As a user of email marketing, it is very important to stay updated on the latest rules and regulations that keep everything happy and problem free.

Since we know you have better things to do with your time like sit on the beach, watch reruns of Game of Thrones and of course craft your next engaging newsletter, our compliance department does their part to keep you in the know.

This month they are talking about Bill C-28. Yes, that must have you hooked to read more. Trust us, it is worth your time to read.

Canada's Anti-Spam legislation (Bill C-28) was passed in December 2010. This new law is arguably much stronger than the American CAN-SPAM act because in order to send email messages you must have permission from the recipient. According to the act, permission can be either implied or express.

Express consent is given when a user provides their information through a form or other means where it is clearly indicated what the information will be used for. For example a user that completed a form on your website with the title “Sign up for our monthly newsletter” would mean that you have permission to send that address a monthly newsletter from the site where they signed up.

It would NOT give you express permission to send them weekly updates, promotions or any other form of marketing. Express consent is generally required to use SimplyCast.com's Email Marketing Services.

Implied consent is what many companies and marketers may have if they send primarily to their customers. Generally, if you send marketing to your existing customers or users who subscribe to a service you provide, you would be able to use SimplyCast.com's services.



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Posted In:
Best Practices    |    Deliverability    |    Email Delivery    |    Email Marketing

Published by SimplyCast

  1. Social media is one of the Top 10 channels for marketers
    According to Unisfair (2010), social media is one of the best tools for online business marketing. Even more so, social media is one of the greatest resources for lead generation. What are leads? Simply, the cultivation of new customers and clients. Regardless of the demographic, everyone is on some sort of social media, such as Twitter, LinkedIn or Facebook. Social media is the future.

    What the Numbers Mean: Along with your other marketing strategies, like your email marketing campaigns, social media is one of the optimal areas in which to invest. Never throw out your other online strategies, but the data from Silverpop (2010), points to the importance of social media for marketers.



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Posted In:
Best Practices    |    Email Delivery    |    Email Marketing

Published by SimplyCast

The SimplyCast compliance department "delivers" once again with very important email deliverability best practices and tips on improving your overall deliverability rates. Miss a post? Visit our deliverability blog post archive.

Looking to increase your Inbox Placement Rate (IPR) and generate more revenue for your business? As an online marketer this is mainly in your control thanks to the help of an Email Service Provider of coarse. By following a few email deliverability best practices, you will instantly start to increase delivery rates and in turn, start getting more messages to the intended inbox.



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Posted In:
Best Practices    |    Deliverability    |    Email Certification    |    Email Delivery    |    Email Marketing Tips

Client Testimonials

I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products. QuotationMark

Melanie Reinhart


Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!  QuotationMark

Cory Goodman

Multi-Channel Marketing Blog    


In Case You Missed It: Multi-Channel Marketing Blog Recaps

Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy.

10 Things You’re Not Doing With Your Email Marketing (and Should Be)

Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success.

A+ Rating With the Better Business Bureau

SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.

To read further on our A+ relationship with the Better Business Bureau, please go here.

30-Day Money Back Guarantee

The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.

If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.

Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.

No Sales Tax!

Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.

Our Best Price Promise

At SimplyCast, we strive to provide our customers with the highest quality service at the best price.

In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.

If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.

The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.

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