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Multi-Channel Marketing Blog
Published by SimplyCast
Do you want your email marketing campaign to rival the greats? What do they do with their emails that you’re not?
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success.
1. Testing Before Sending
Though it seems incredibly tedious and a horrid waste of time, testing your emails before sending them out to your subscribers is a necessary evil.
By testing emails before sending is a safeguard because it quickly shows what problems there are with deliverability, download time and any other issue that may have been overlooked in the review process.
You have to remember that even with the best intentions and the best eyeballs on your email, things can slip through the cracks.
2. Pretesting Any Changes
Let’s say that your email has undergone a design overhaul. You love the changes. Your staff love the changes. And, most of all, your boss loves the changes. But, what will your customers say? How will they react?
Before sending out your brand spankin’ new email out to the masses, pull a select group of email subscribers and ask them what they think.
It doesn’t matter if any change to your email marketing campaign is lauded by the President, but if the customers hate it, they’re either going to leave you or worse, not act on your calls.
Published by SimplyCast
There isn’t an online business out there, that’s worth their salt, that doesn’t want to improve their search engine optimization (SEO). Everyone wants to pop up as numero uno on a Google search, because, come on, the higher the rank, the higher the chance someone’s going to visit your site.
But, improving your SEO is a tricky business, and there a few things you must know before running around and inserting keywords into every page of your website.
So, we’ve compiled 6 questions to ask yourself about your current SEO situation. Not only will it guide you in what you may be missing SEO-wise, it also help pinpoint exactly what needs to be improved upon.
For those who are new to the SEO-game, these questions are incredibly illuminating, and you’ll most certainly learn SEO basics.
Above all else, know that SEO is a delicate balance between doing too little and doing too much. Don’t go overboard with these tactics because it’ll actually hurt you more in terms of optimization than help you.
Published by SimplyCast
We’re going to walk you through a common scenario about the importance of deliverability rates for your email marketing campaigns.
Run your numbers through and see how much your deliverability rate is slashing your sales. This is your wake up call.
Consider the XYZ Company.
Their list size is 650,000 strong with an average deliverability rate of 87% (not bad). The remaining 13% is due to the usual issues (bounces or bad email addresses).
With a respectable conversion rate of 3% and a healthy average transaction of $75, the XYZ Company is looking and feeling pretty good about themselves.
But, their deliverability rate just cost them $9,886,500. Annually.
Scary, right?
So, how did this company manage to lose nearly 10 million dollars?
1. What is actual number of emails not getting to the subscribers?
650,000 (email list size) x .13 (deliverability rate) = 84,500 people don’t receive their emails.
2. How many of those people were likely to purchase off that email?
84,500 x .03 (conversion rate) = 2,535 missed sales.
Published by SimplyCast
From garish promotions to inundating your customers with too information, Gordon Ramsey is one of the kings of marketing.
For some, this may be a stretch to take tips from the kitchen out to your email, but, honestly, business is business, and marketing is marketing.
So, in the second part of this series, we’re going to continue on with the tips from the world’s preeminent swearer.
Miss Part 1? Read Expert Email Marketing Campaign Tips: What You Can Learn from Gordon Ramsey’s “Kitchen Nightmares”.
Crappy Products Never Sell
If you’ve ever watched “Kitchen Nightmares,” you often watch Chef Ramsey saying a glib, but relevant prayer before each initial meal. To paraphrase Chef Ramsey, his little statement goes something like this: “Dear Lord, please don’t give me food poisoning.”
Usually after this, he investigates the kitchen, bathroom and deep freeze, finding molding food, raw chicken thawing next to produce and general disgustingness.
What does this mean?
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
