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Multi-Channel Marketing Blog
Published by SimplyCast
Do you want your email marketing campaign to rival the greats? What do they do with their emails that you’re not?
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success.
1. Testing Before Sending
Though it seems incredibly tedious and a horrid waste of time, testing your emails before sending them out to your subscribers is a necessary evil.
By testing emails before sending is a safeguard because it quickly shows what problems there are with deliverability, download time and any other issue that may have been overlooked in the review process.
You have to remember that even with the best intentions and the best eyeballs on your email, things can slip through the cracks.
2. Pretesting Any Changes
Let’s say that your email has undergone a design overhaul. You love the changes. Your staff love the changes. And, most of all, your boss loves the changes. But, what will your customers say? How will they react?
Before sending out your brand spankin’ new email out to the masses, pull a select group of email subscribers and ask them what they think.
It doesn’t matter if any change to your email marketing campaign is lauded by the President, but if the customers hate it, they’re either going to leave you or worse, not act on your calls.
Published by SimplyCast
As the film series edges towards a monstrous close later this year, the Twilight marketing machine will be ramping up again very soon.
Regardless if you’re a rabid, screaming and fainting fan or think that the films are based off of horribly written drivel that happens to feature devastatingly gorgeous people, there are some applicable marketing lessons found within.
So, sit back, absorb the infinite marketing wisdom contained in the Twilight marketing machine and try not to claw each other’s eyes out over Edward or Jacob.
1. Grassroots Marketing Efforts Can Lead to a Global Phenomenon
The release of the Twilight books was nothing to write home about. It wasn’t until teenage girls and their overly supportive mothers told a friend about the books.
Word-of-mouth propelled an unmemorable series into pop culture and into the leering sights of Hollywood.
Studying the global impact of Twilight is a master class in marketing. With absolutely no budget, and a hope and a prayer for success, the fans of the series propelled it into our vernacular.
Other, non-Hollywood brands, have harnessed the velocity of grassroots marketing to great success. Most companies are focused on The Big Picture rather than looking to what they can accomplish locally. That’s at the heart of grassroots marketing.
Published by SimplyCast
Don Draper seems to be a SimplyCast favorite. Here is more online marketing advice from the marketing and advertising legend.
1. Be Simple
Don Draper asks what a product is, never what it isn’t. Whatever it is that you’re pushing in your email, fax or SMS marketing campaigns – a product, service, promotion or a call-to-action – is just what it is.
He always starts his creative process at the very beginning – defining what the product is, functions and benefits – even before he picks up a pen or calls in his team of writers.
Published by SimplyCast
From garish promotions to inundating your customers with too information, Gordon Ramsey is one of the kings of marketing.
For some, this may be a stretch to take tips from the kitchen out to your email, but, honestly, business is business, and marketing is marketing.
So, in the second part of this series, we’re going to continue on with the tips from the world’s preeminent swearer.
Miss Part 1? Read Expert Email Marketing Campaign Tips: What You Can Learn from Gordon Ramsey’s “Kitchen Nightmares”.
Crappy Products Never Sell
If you’ve ever watched “Kitchen Nightmares,” you often watch Chef Ramsey saying a glib, but relevant prayer before each initial meal. To paraphrase Chef Ramsey, his little statement goes something like this: “Dear Lord, please don’t give me food poisoning.”
Usually after this, he investigates the kitchen, bathroom and deep freeze, finding molding food, raw chicken thawing next to produce and general disgustingness.
What does this mean?
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Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
