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Multi-Channel Marketing Blog
Published by SimplyCast
By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.”
Essentially, these data points are the bare minimum of what you need to look at regularly in order to judge your campaign’s success (or failure, in some cases).
Consider these metrics as your email marketing first aid kit.
First, we’re going to explain what each metric means, and then, we’ll teach you how to calculate each metric. Though many email marketing software systems spit out these metrics when you ask them to, we find it’s nice to know how they came up with those numbers.
After reading our list, what are your basic email marketing metrics that you just can’t live without reviewing?
1. Email List Size
What does it mean?
Email list size is, well, what it sounds like: the total number of subscribers to your email list. Generally, it shows how far your reach is for this specific channel.
How do I calculate it?
• The total number of email subscribers you currently have
• The number of email subscribers you have for each email you offer
Event Marketing
Published by SimplyCast
Honestly, we can't stress enough the importance of using every single marketing channel you possess to further your, well, marketing agenda. It's like trying to bake a 4-tiered wedding cake with just a fork. It can't be done.
So, here you are with a major event coming up and you know that you need to use all of your marketing channels to promote but don't have the foggiest how to go about it.
No problem. Here's how:
Simple Ways to Use Multi-Channel Marketing to Plan Events
• Centralize all of the important information at one place online, such as your company website. Devote an individualized page just for the task so it'll be easier to direct people. Give it an easy to remember URL and add it to all of your social media pages. Think of it as your main landing page or welcome page for the entire event.
• Include this link in all of your promotions (online, print, TV, radio). This is why it needs to be an easy URL to remember. People won't remember a long and clunky URL if they here it on the radio. Don't forget to use mobile (SMS marketing) and fax marketing. These two options have a high rate of putting your message right in front of people.
Published by SimplyCast
Before we begin, let's get some things straight: what is email list fatigue and how do you know if you have it?
Essentially, email list fatigue is the slow decline of “action” by your email marketing recipients. Over time, your email list doesn't open as many emails, click through to your website or forward it on to friends as they once did.
What once started off as a promising and thriving relationship is slowly sinking into blahsville.
Not to worry, it is pretty normal and there are many ways to right the ship so to speak.
So, how do you combat email list fatigue and reinvigorate your customers?
• Segment Your Email List
Not everyone on your email list is tired of you. Keep those active customers in a separate list. According to them, whatever you're doing is working.
How ever you define “inactive” is your choice, but these are the customers that you're going after.
Published by SimplyCast
Invitees Are Everything
Whether your event is a private sale or a black tie fundraiser, targeting the right guests is key. Whatever type of event you’re throwing, it is a part of your overall marketing strategy.
If your event highlights a certain product or service, say a launch party, then target previous customers that have purchased similar products in the past. Also, consider markets that you have yet to tap into. New friends on Facebook or new followers on Twitter are great places to expand your list.
For any type of event, always remember that 1/4 - 1/3 of invitees will not attend or even respond to your invitation. A good practice is to remind your invitees, especially those who haven’t yet responded, that your event is coming up.
Event Marketing
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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