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Multi-Channel Marketing Blog
Published by SimplyCast
A day after the 10th anniversary of the tragedies in New York City, Pennsylvania and Virginia, its time to reflect on what we’ve learned.
By putting these lessons into practice in our lives – from personal to business – not only are we recognizing the incredible sacrifices made, we’re also honoring the memory of those we all lost.
We all have feelings, experiences and thoughts surrounding 9/11 and its aftermath. In no way are we trying to be disrespectful towards the memory, but look at the tragedy as a lesson.
Out of great loss comes great meaning.
With respect, we’re going to examine what we’ve all learned since and how it applies to business practices.
Remember, lessons can come from the strangest of places.
Though we’re going to focus mainly on business lessons, all of these can be applied to everyday life.
Integrity
For inspiration, just take a look at the incredible sacrifice our men and women in arms have done on our behalf for the past 10 years.
Above all, integrity is having a strong moral core and acting in respect.
By sticking to your beliefs – in this case, your business’ mission and purpose – you remain true to your word.
Be true to your customers. Be true to your products. Be true in your conduct, not only towards your customers, but also to your staff, vendors and competitors. Integrity is honesty: in practice, manner and thought.
It isn’t even worth it, and more importantly, you’ll never gain a life long customer if you act without integrity.
Marketing Lesson: Don’t fudge with the truth. If your product does X, then don’t promote it for doing Y. The biggest culprits are those “vitamins” shown on late-night infomercials that aren’t necessarily regulated. You’ll never know this unless you can squint and read the fine print trailing across the screen. If you act this way, you’re deceiving your customers. The fine print is a formality; don’t make it so.
General
Published by SimplyCast
In the wake of Steve Jobs’ resignation (sad, but not entirely surprising), his amazing work at transforming Apple into the embodiment of branding perfection and launching products that every man, woman and child covets is under a microscope.
How did he do it? How did he turn a product named after a piece of produce into a household name? How did he turn an incredibly uncomplicated branding strategy – the “i” – into a worldwide phenomena? (See “Hammerhead-i Eagle Thrust” as a silly example.)
1. Find Beauty in Simplicity
This is a no-brainer. Steve Jobs insisted that everything associated with Apple be simple and beautiful. From iPhone packaging to little instruction manuals and product design, everything that Steve Jobs did is the opposite of garishness and flash.
Standing out among the marketing noise is challenging. What Apple did was ensure that everything they touched rose above the chatter. By doing the opposite of what mainstream marketers expect, Steve Jobs actually made his brand more identifiable.
From Steve Jobs, know that sometimes it’s better not to compete with more flash, more glitter, more technology. More is mainstream; less is cutting-edge.
Published by SimplyCast
According to recent reports for 2010, the focus of B2B marketing isn’t very surprising. However, what it says for 2011 and beyond is even more enlightening. Understanding what sort of B2B marketing strategies were successful for 2010, will help you design an effective plan for your business and what you need to be watching out for.
Perhaps the most surprising tidbit from these reports is that the expectation of total domination of social media and mobile marketing didn’t actually happen. And, according to 2011 predictions, social media and mobile marketing will not break through the proverbial glass ceiling, but remains a critical facet of overall strategy.
Direct B2B connections remain with email marketing, by taking out the less interactive aspect of website.
2010 B2B Trends
So, for 2010, the B2B marketing trends include what was successful and how companies are allocating their marketing budgets.
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Website Marketing
Still the number one way B2B connections occur is through websites and landing pages. Further, what this means is that more companies are spending more time, money and effort on improving their websites.
Published by SimplyCast
Before starting on some snazzy and effective ways to feature your customers’ praises, we must address how critically important these personal statements are to your business.
If you’re not already including testimonials on your website, email marketing campaigns and social media, then you’re missing out on a veritable cash cow.
General
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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