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Multi-Channel Marketing Blog
Published by SimplyCast
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy.
3 Critical Marketing Metrics you are not looking at when it comes to Facebook - Move over Facebook “Fans” and “Likers,” there’s more to tracking online marketing success on Facebook than the number of fans your company’s page has. Marketing success is more than just about popularity and the number of friends.
Wait...Email Marketing is Like an 80s Pop Song? - Breakout the legwarmers, shoulder pads, slap bracelets, shredded t-shirts, neon and dive right into why your email marketing campaign needs to think a little more like an 80s pop song. We’re taking advice from the best of the 80s: “Purple Rain” and “Sledgehammer” are tubular and “99 Red Balloons” are so, like, yesterday.
How Do I Develop an Online Survey? - Though it may seem challenging, developing an online survey is actually quite easy. If executed properly, the survey will provide you incredibly useful information about your business, customers and areas that may need improvement.
Multi-Channel Marketing
Published by SimplyCast
Do you want your email marketing campaign to rival the greats? What do they do with their emails that you’re not?
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success.
1. Testing Before Sending
Though it seems incredibly tedious and a horrid waste of time, testing your emails before sending them out to your subscribers is a necessary evil.
By testing emails before sending is a safeguard because it quickly shows what problems there are with deliverability, download time and any other issue that may have been overlooked in the review process.
You have to remember that even with the best intentions and the best eyeballs on your email, things can slip through the cracks.
2. Pretesting Any Changes
Let’s say that your email has undergone a design overhaul. You love the changes. Your staff love the changes. And, most of all, your boss loves the changes. But, what will your customers say? How will they react?
Before sending out your brand spankin’ new email out to the masses, pull a select group of email subscribers and ask them what they think.
It doesn’t matter if any change to your email marketing campaign is lauded by the President, but if the customers hate it, they’re either going to leave you or worse, not act on your calls.
Published by SimplyCast
As the film series edges towards a monstrous close later this year, the Twilight marketing machine will be ramping up again very soon.
Regardless if you’re a rabid, screaming and fainting fan or think that the films are based off of horribly written drivel that happens to feature devastatingly gorgeous people, there are some applicable marketing lessons found within.
So, sit back, absorb the infinite marketing wisdom contained in the Twilight marketing machine and try not to claw each other’s eyes out over Edward or Jacob.
1. Grassroots Marketing Efforts Can Lead to a Global Phenomenon
The release of the Twilight books was nothing to write home about. It wasn’t until teenage girls and their overly supportive mothers told a friend about the books.
Word-of-mouth propelled an unmemorable series into pop culture and into the leering sights of Hollywood.
Studying the global impact of Twilight is a master class in marketing. With absolutely no budget, and a hope and a prayer for success, the fans of the series propelled it into our vernacular.
Other, non-Hollywood brands, have harnessed the velocity of grassroots marketing to great success. Most companies are focused on The Big Picture rather than looking to what they can accomplish locally. That’s at the heart of grassroots marketing.
Published by SimplyCast
There isn’t an online business out there, that’s worth their salt, that doesn’t want to improve their search engine optimization (SEO). Everyone wants to pop up as numero uno on a Google search, because, come on, the higher the rank, the higher the chance someone’s going to visit your site.
But, improving your SEO is a tricky business, and there a few things you must know before running around and inserting keywords into every page of your website.
So, we’ve compiled 6 questions to ask yourself about your current SEO situation. Not only will it guide you in what you may be missing SEO-wise, it also help pinpoint exactly what needs to be improved upon.
For those who are new to the SEO-game, these questions are incredibly illuminating, and you’ll most certainly learn SEO basics.
Above all else, know that SEO is a delicate balance between doing too little and doing too much. Don’t go overboard with these tactics because it’ll actually hurt you more in terms of optimization than help you.
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I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
