Published by SimplyCast
Taking some tips from a political expat may seem downright silly to most. What in the world can these crazy people have to offer to content writers, especially those who are writing for email marketing?
Just like we learned from Mad Men’s Don Draper about the process of writing, with tips straight from a political exile, you’ll learn the ramifications about not writing well and not writing at all.
There are times in any professional career where we just have to buckle down and just get after it, and these very special times is where the expat lessons come in.
Some of these lessons may seem a bit harsh, but honestly, they’ll make you a better content writer.
1. If you don’t produce, you’re out
You’re fired. Finito. Finished.
There were legions of bright-eyed, bushy tailed, freshly minted Ivy Leaguers with Daddies with deep pockets and connections that were salivating at the thought of your imminent and expected demise. Remember, the best and brightest will do your job faster and for half the pay, every time.
These children, sorry upstarts, understand something that an entrenched political staff takes for granted: they’ll work for peanuts, to the bone and produce winning content.
So, what to do?
Published by SimplyCast
4 Quick Tips to Improve Your Content
1) Understand Your Target Audience
Depending on the communications vehicle, ensure that you’re targeting your audience correctly. Furthermore, consider what platform you’re using. Different demographics (customers) cover several different types of platforms. Say, an SMS subscriber is more likely to also be another multimedia subscriber as well. So, to understand your target audience takes a bit more than knowing your platform, but who they actually are and their habits.
Published by SimplyCast
Welcome to May. April was full of rain but the tradeoff is flowers blooming and warmer weather ahead. April was also a great month for online marketing if you consider how many of you are using SimplyCast to grow your business.
A lot of great information was covered across our 13 blogs over the last four weeks and we want to make sure you did not miss a thing.
As we did last month, it is time to recap a few of the posts that we think are a must for you to read and learn from.
Spring is upon us everyone! Here is the best of the SimplyCast blogs for April.
Published by SimplyCast
As an online marketer, your conversion rate is an area of your business that you need to be always looking to improve. One way to do that is by implementing landing pages.
Here are five quick tips to improve your conversion rate by adding landing pages to your marketing mix.
1) Define Your Goals
Ultimately, what do you want to get out of your subscribers or visitors? Is it to sign up for your email or SMS blast? How about purchasing your products or services? Understanding whom you’re going after even before diving into the intricacies of conversion rates is fundamental. Essentially, what do you want?




































I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone! 
Cory Goodman
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In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
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10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
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