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Multi-Channel Marketing Blog
Published by SimplyCast
It is a safe assumption that the majority of your email marketing recipients look at your brand new message on their smartphone or tablet. And, if you're not optimizing mobile email marketing, then you're making your recipients angry. Angry recipients don't typically forward, click through or make purchases.
So, how do you optimize your mobile email marketing? Very easily:
• Program
Invest in software that reads what type of device the email is read on and automatically adjusts for that format. You'll have to design two different email templates, but you'll only have to do that once.
Published by SimplyCast
Taking some tips from a political expat may seem downright silly to most. What in the world can these crazy people have to offer to content writers, especially those who are writing for email marketing?
Just like we learned from Mad Men’s Don Draper about the process of writing, with tips straight from a political exile, you’ll learn the ramifications about not writing well and not writing at all.
There are times in any professional career where we just have to buckle down and just get after it, and these very special times is where the expat lessons come in.
Some of these lessons may seem a bit harsh, but honestly, they’ll make you a better content writer.
1. If you don’t produce, you’re out
You’re fired. Finito. Finished.
There were legions of bright-eyed, bushy tailed, freshly minted Ivy Leaguers with Daddies with deep pockets and connections that were salivating at the thought of your imminent and expected demise. Remember, the best and brightest will do your job faster and for half the pay, every time.
These children, sorry upstarts, understand something that an entrenched political staff takes for granted: they’ll work for peanuts, to the bone and produce winning content.
So, what to do?
Published by SimplyCast
4 Quick Tips to Improve Your Content
1) Understand Your Target Audience
Depending on the communications vehicle, ensure that you’re targeting your audience correctly. Furthermore, consider what platform you’re using. Different demographics (customers) cover several different types of platforms. Say, an SMS subscriber is more likely to also be another multimedia subscriber as well. So, to understand your target audience takes a bit more than knowing your platform, but who they actually are and their habits.
Best Practices | Email Marketing Tips | Multi-Channel Marketing | SMS Marketing | Survey Marketing
Published by SimplyCast
Welcome to May. April was full of rain but the tradeoff is flowers blooming and warmer weather ahead. April was also a great month for online marketing if you consider how many of you are using SimplyCast to grow your business.
A lot of great information was covered across our 13 blogs over the last four weeks and we want to make sure you did not miss a thing.
As we did last month, it is time to recap a few of the posts that we think are a must for you to read and learn from.
Spring is upon us everyone! Here is the best of the SimplyCast blogs for April.
Email Marketing | Multi-Channel Marketing | Product Updates | Signup Form Marketing | SMS Marketing | Survey Marketing
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
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Version 7.4 of SimplyCast Released - Includes SugarCRM Integration and More
So now that version 7.4 is out the door and ready for use, what is there to get excited about? Lots. |
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Feature Your Latest Email Newsletter on Facebook
Want to add an app to Facebook that posts your latest newsletter automatically? Of course you do. |
