Email Us
Request a Demo
Watch Video
Multi-Channel Marketing Blog
Published by SimplyCast
Move over Facebook “Fans” and “Likers,” there’s more to tracking online marketing success on Facebook than the number of fans your company’s page has. Marketing success is more than just about popularity and the number of friends.
Marketing success on Facebook is the amount of customer interaction, postings, comments, discussion threads, spreading your brand and promotions. Otherwise, its just vanity.
So, moving beyond the number of Facebook fans your company has, there are three metrics that can help you discern whether your social media outreach is working or falling flat. Add these metrics into your social media analytic mix, and you’ll quickly see where your Facebook page needs improvement.
Engagement
Measuring Facebook engagement is measuring the rate and type of interaction your customers have with your page, your posts and each other.
Essentially, a high rate of Facebook engagement shows that your posts, promotions and general information are captivating enough that it spurs discussion and comments from your customers. They value what you have to say and trust that you value what they have to say in return.
Here’s what to look for on your Facebook page in terms of engagement:
Social Media
Published by SimplyCast
It doesn’t matter how you slice it, social media is an awesome marketing tool. Who would pass up the chance to have an on-going conversation with your customers?
With all of the immeasurable benefits of social media, there are some major downfalls. For one, social media takes time. A lot of time. Some marketing insiders call it “a time suck.” Social media needs care and eminence, even more than your other marketing strategies.
But, we’re here to help. Here are some effective social media time management strategies that will not only free up your schedule but also save a bit of your insanity (no promises!).
1. Plan Ahead
Have you ever noticed that when you make a list of what you need to do, how much easier it is to get things done?
Planning is a precursor to success with social media. As an online marketer, you don’t have the kind of time an average Twitter user has to sit around and compose witty Tweets.
Take the time to plot out your social media moves for the next three months including what sort of promotions you’re going to run (check your online metrics and sales team for pointers) and what sort of content you’re going to highlight.
Sure, you can’t predict the unpredictable – an unexpected sale or a hot news topic – but you can plan for the rest.
Published by SimplyCast
There isn’t an online business out there, that’s worth their salt, that doesn’t want to improve their search engine optimization (SEO). Everyone wants to pop up as numero uno on a Google search, because, come on, the higher the rank, the higher the chance someone’s going to visit your site.
But, improving your SEO is a tricky business, and there a few things you must know before running around and inserting keywords into every page of your website.
So, we’ve compiled 6 questions to ask yourself about your current SEO situation. Not only will it guide you in what you may be missing SEO-wise, it also help pinpoint exactly what needs to be improved upon.
For those who are new to the SEO-game, these questions are incredibly illuminating, and you’ll most certainly learn SEO basics.
Above all else, know that SEO is a delicate balance between doing too little and doing too much. Don’t go overboard with these tactics because it’ll actually hurt you more in terms of optimization than help you.
Published by SimplyCast
There are unwritten rules of life, love, friendship and business, and now there are unwritten rules for social media.
What are “unwritten rules?” They’re unspoken standards to which everyone adheres to in a given setting.
Too dense? “Unwritten rules” are rules that are learned and expected. These are things that you just know, and the problem with social media is that how in the world can anyone just know these things?
There’s really no way to unless you’ve fouled up and learned from your mistakes.
So, we’ll help you out a bit, because we don’t ever want any of our readers to have egg on their faces.
“Friends” Don’t Really Mean You’re Friends
In the real world – you know, the one that requires face-to-face interactions – just because you call someone your friend doesn’t mean that you are. Friendship is earned not granted.
For social media, friendship is granted, and then earned. And, in that, people assume the rules for friendship apply to these new, so-called friends.
Just because there’s a “friend” connection, doesn’t mean that you can act as if you are. Instead, treat your “friends” and “followers” as if they’re acquaintances. You know, that random person you met a while back at a cocktail party, got their business card and then had lunch with them?
Yeah. Not friends. Would you call them in an emergency?
Client Testimonials
I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!
Cory Goodman
|
In Case You Missed It: Multi-Channel Marketing Blog Recaps
Here are the 10 online marketing blog posts from the past few weeks that we feel deserve a second look. Enjoy. |
|
10 Things You’re Not Doing With Your Email Marketing (and Should Be)
Start doing these 10 things immediately and watch your email marketing campaign jump up to an entirely different level of success. |
