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Multi-Channel Marketing Blog
Published by SimplyCast
Google+ (G+, Google Plus or the Google Plus Project) is Google’s foray into social media. In some ways, Facebook is squarely in Google’s crosshairs, hoping to take a chunk out of the reigning social media king.
Whether it’s a Facebook hangover or whether everyone just loves everything Google does, Google+ has exploded in popularity in the few months since its unofficial launch in June.
By the opening of August, Google+ reached 25 million users. It took over two years both Twitter and Facebook to reach those numbers.
It’s too soon to predict whether Google+ will dethrone Facebook, but preliminary surveys have shown that people will use Google+ and Facebook. Time will ultimately tell.
What are the Google+ features?
• Google+: functions like a recommendation button, similar to Facebook’s “Like”.
• Circles: create groups based out of contacts, connects, likes / dislikes, topics or conversations and the names of those in circles are private, but the “title” of the circle is searchable.
• Stream: a Google+ RSS feed, where users can keep track of what people in their circles are thinking, liking or writing about.
• Huddle: a hyperactive version of instant messaging, where people within circles can chat at once (great for brainstorming meetings!).
• Sparks: kind of like “tags” but slightly different; Sparks allow users to select topics they like through Google search (many Circles are developed out of Sparks).
• Hangouts: consider it an improved version of Skype where up to 10 people can teleconference.
• Instant Upload: specifically for Android, instant upload allows users to upload photos or video through their mobile device and save it for later.
Published by SimplyCast
If your business is new to using social media, you could be falling into one of these common traps that will limit your overall success.
From believing that social media is the “golden ticket" to all markets, to producing poor quality content. By making a few simple changes to your online presence it will help build your brand and grow your customer base.
Social Media Mistakes Your Business Should Avoid:
Mistake 1: Ignoring Other Forms of Marketing
Social media enhances tried-and-true or traditional marketing methods, and should not replace your current marketing strategy. Avoid the misconception that social media is the only way into untapped markets; it is a way to reach different markets, not all of them.
Not everyone has an online presence.
Instead, incorporate social media into your overall marketing strategy.
Best Practices | Definitions | Email Marketing | Facebook | Multi-Channel Marketing | Multi-Channel Marketing | Social Media | Twitter
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