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Published by SimplyCast
It doesn’t matter how you slice it, social media is an awesome marketing tool. Who would pass up the chance to have an on-going conversation with your customers?
With all of the immeasurable benefits of social media, there are some major downfalls. For one, social media takes time. A lot of time. Some marketing insiders call it “a time suck.” Social media needs care and eminence, even more than your other marketing strategies.
But, we’re here to help. Here are some effective social media time management strategies that will not only free up your schedule but also save a bit of your insanity (no promises!).
1. Plan Ahead
Have you ever noticed that when you make a list of what you need to do, how much easier it is to get things done?
Planning is a precursor to success with social media. As an online marketer, you don’t have the kind of time an average Twitter user has to sit around and compose witty Tweets.
Take the time to plot out your social media moves for the next three months including what sort of promotions you’re going to run (check your online metrics and sales team for pointers) and what sort of content you’re going to highlight.
Sure, you can’t predict the unpredictable – an unexpected sale or a hot news topic – but you can plan for the rest.
Published by SimplyCast
There are unwritten rules of life, love, friendship and business, and now there are unwritten rules for social media.
What are “unwritten rules?” They’re unspoken standards to which everyone adheres to in a given setting.
Too dense? “Unwritten rules” are rules that are learned and expected. These are things that you just know, and the problem with social media is that how in the world can anyone just know these things?
There’s really no way to unless you’ve fouled up and learned from your mistakes.
So, we’ll help you out a bit, because we don’t ever want any of our readers to have egg on their faces.
“Friends” Don’t Really Mean You’re Friends
In the real world – you know, the one that requires face-to-face interactions – just because you call someone your friend doesn’t mean that you are. Friendship is earned not granted.
For social media, friendship is granted, and then earned. And, in that, people assume the rules for friendship apply to these new, so-called friends.
Just because there’s a “friend” connection, doesn’t mean that you can act as if you are. Instead, treat your “friends” and “followers” as if they’re acquaintances. You know, that random person you met a while back at a cocktail party, got their business card and then had lunch with them?
Yeah. Not friends. Would you call them in an emergency?
Published by SimplyCast
Sometimes, “Just write!” doesn’t work for marketers, especially when it comes to social media. Being relevant and timely are cornerstones for businesses on social networking services like Twitter and Facebook.
As large (or as small) as your company is, sometimes there just nothing worth writing about, but you have to do so, anyway. You’ve set a precedent with your Facebook fans and Twitter followers with how often you post and what you post about – and, they’ve come to expect nothing but greatness from you.
Sometimes, inspiration slips away and you’re left alone with nothing, facing a looming deadline. Often, looking to oddball sources can lead to incredible inspiration and leave you with oodles of ideas to Tweet or post about.
1. Tweet or post company press releases or news updates.
2. Comment on what you’re competitors are doing.
3. If you’ve had a recent failure or public relations disaster, share with your followers what happened and what you’re doing to fix it.
4. Launch support for a charity or non-profit that your company supports.
Published by SimplyCast
In the United States alone, there are 200 million Twitter users. That means 200 million Twitter accounts. 200 million potential customers. 200 million possible business connections.
Seriously, how many marketing platforms consistently have that many eyeballs on your campaign? Okay, so we’re not counting the 250 million Facebook users, but to Twitter’s credit, it has a higher trajectory, gaining more users per year than any other social medium.
Created in 2006, compared to Facebook’s “official” launch in 2004, Twitter grew faster each year. (And, we’re not pooh-poohing the total marketing awesomeness of Facebook, but that’s for an entirely different blog!)
Another difference between Twitter and Facebook is that Twitter was created immediately for public use, where Facebook was first limited to Harvard University, then to the college community at large. Only in the past couple of years has Facebook opened its doors to the public. Twitter was public from the get-go and there was never any “exclusive” stigma attached.
So, the big question is, are you among the 200,000,000 Tweeting?
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