Published by SimplyCast
In the wake of Steve Jobs’ resignation (sad, but not entirely surprising), his amazing work at transforming Apple into the embodiment of branding perfection and launching products that every man, woman and child covets is under a microscope.
How did he do it? How did he turn a product named after a piece of produce into a household name? How did he turn an incredibly uncomplicated branding strategy – the “i” – into a worldwide phenomena? (See “Hammerhead-i Eagle Thrust” as a silly example.)
1. Find Beauty in Simplicity
This is a no-brainer. Steve Jobs insisted that everything associated with Apple be simple and beautiful. From iPhone packaging to little instruction manuals and product design, everything that Steve Jobs did is the opposite of garishness and flash.
Standing out among the marketing noise is challenging. What Apple did was ensure that everything they touched rose above the chatter. By doing the opposite of what mainstream marketers expect, Steve Jobs actually made his brand more identifiable.
From Steve Jobs, know that sometimes it’s better not to compete with more flash, more glitter, more technology. More is mainstream; less is cutting-edge.
2. Don’t Be Selfish
Apple introduced us to Muse, the Polyphonic Spree, Fiest, Jem, Honeycut and Imogen Heap while reminding us that we love Sir Mix-a-Lot’s “Baby Got Back,” Paul Simon, the Rolling Stones, the Eagles, Johnny Cash and James Brown.
Each time a memorable, fresh or notable artist or song was featured in an Apple commercial, album sales (and, of course, iTunes downloads) soared.
What Steve Jobs recognized is the power Apple. Steve Jobs creates iconic images, selling his über-cool products while helping out the little guy.
Share the spotlight with others in your marketing strategies. You’ll get a boost from fans of your partners while introducing your clientele to an entirely different world.
3. Be Involved and Stay There
Steve Jobs was notorious for being an integral part of every thing Apple did, which is completely opposite of what normal CEOs do (hiding in their offices, relying on staff memos and taking long expensed lunches).
Sure, at times, Steve Jobs' involvement might have been a bit overbearing, but what it did do is show his personal commitment to the brand. He acted not like a CEO but a caring, engaged colleague who wants everyone to succeed.
Now we don't expect you to take your business to the heights of Apple, but every one of us can learn from what Jobs did for his company and implement into their own.




































I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products.
Melanie Reinhart
Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone! 
Cory Goodman
|
Version 7.4 of SimplyCast Released - Includes SugarCRM Integration and More
So now that version 7.4 is out the door and ready for use, what is there to get excited about? Lots. |
|
Feature Your Latest Email Newsletter on Facebook
Want to add an app to Facebook that posts your latest newsletter automatically? Of course you do. |
SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.
To read further on our A+ relationship with the Better Business Bureau, please go here.
The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.
If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.
Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.
Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.
At SimplyCast, we strive to provide our customers with the highest quality service at the best price.
In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.
If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.
The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.