How to create an effective email subject line?

Published by SimplyCast

Having a strong subject line is key to the success of your email marketing campaign. The "subject line" is the first test recipients use to determine if they should invest time in reading your message. Furthermore, subject text is commonly used by leading spam filters as way to reroute messages to the junk box.

Investing time in creating and testing your email subject text can help increase your open rates significantly. Since subject text is important, we have outlined 5 best practices to help improve subject line creation:

1. Relevancy: using seven words or less and maximum of 50 characters to state the reason for sending the email.

2. Context: subject line must support the "from" line, if you sell t-shirts online, the from address could be Lisa, T-Shirts.com Inc.

3. Urgency: creating a sense of urgency in your subject line can help you increase your open rate. Example: "Limited time offer, blue t-shirt sale."

4. Personalization: Including the person's name or company name in the subject line has been found to be an effective way to increase readership.

5. Testing: testing your subject text with co-workers can provide you with hints to tweak your final text prior to sending. Also, incorporating the learning from past campaigns will improve your overall results.

If you have specific questions, please post it on this blog or contact your SimplyCast account manager for assistance.



Posted In:
Best Practices    |    Deliverability    |    Email Marketing    |    Email Marketing Tips    |    List Management


Client Testimonials

I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products. QuotationMark

Melanie Reinhart


Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!  QuotationMark

Cory Goodman

Multi-Channel Marketing Blog    


Version 7.4 of SimplyCast Released - Includes SugarCRM Integration and More

So now that version 7.4 is out the door and ready for use, what is there to get excited about? Lots.

Feature Your Latest Email Newsletter on Facebook

Want to add an app to Facebook that posts your latest newsletter automatically? Of course you do.

A+ Rating With the Better Business Bureau

SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.

To read further on our A+ relationship with the Better Business Bureau, please go here.

30-Day Money Back Guarantee

The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.

If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.

Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.

No Sales Tax!

Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.

Our Best Price Promise

At SimplyCast, we strive to provide our customers with the highest quality service at the best price.

In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.

If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.

The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.

Please fill in the form

We will get back to you as soon as possible

Email Address
Department
Message
Contact Method

Please type the following 8 characters into the box.

Please fill in the form

We will get back to you as soon as possible

Name
Email Address:
Company Name
Department
When Should We Call You?
Your Telephone Number or Skype ID:
Land Line
Skype
Message:

Please type the following 8 characters into the box.

See Why SimplyCast is Multi-Channel Marketing Solved!

Video