Mobile marketing is a whole new world. Plunging in without knowing what to look for in a bulk SMS service could get you into trouble. To help you navigate through the various available services, we came up with a list of things that you should look for.
Affordable pricing. No one has an unlimited budget. Even if you did, you'd still want to save, right? Look for a service that provides both the features below at a reasonable price. Check the price per message and if there are any catches, like an additional charge for international numbers or for going over the character limit.
Unicode support. Have you ever encountered this in a text message or a website: ⌷ (if you can't see it, it's a box). You wouldn't want your message to appear incorrectly, so check or ask if the service supports Unicode character encoding.
Message scheduling. Being able to type out all your messages in one sitting and schedule them to send on different dates and times will save you time and effort.
Contact list integration and management. So you found a bulk SMS service with a great pricing plan and all these great features. Suddenly you discover that you still have to manage your contacts outside of the service—that's not very convenient, is it?
A simple user interface. SMS marketing uses simple text messaging, and the user interface you use should be just as simple. Bells and whistles are great, but in the end, they're just noise.
With these tips, you should be able to find a bulk SMS service that will lead you to mobile marketing success.
