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Q. Can I schedule when my voice broadcast begins?

A. Yes, you can choose the time and date of when your broadcast takes place. Just use the time picker on the send page and click schedule time. You can also select send now which will process your...

Q. What can I use voice broadcasting for?

A. The most common uses of voice broadcasting include: 1. Polling 2. Surveying 3. Reminding 4. Promoting 5. Getting support 6. Alerts

Q. In what format must telephone numbers appear?

A. The system will attempt to accept all variations of phone numbers. However we recommend 10 digits with no special characters or white space.

Q. How Do I Write a Good Press Release?

A. Press releases can be tricky to write, even for the most experienced marketer. So we are going to get you started with the basics. Here is a blog post that lists what makes up a typical press...

Q. How to make custom email blasts?

A. For email marketing purposes, a custom email blast is something designed just for you and your company. Instead of using templates and ready-to-go design schemes, a custom email blast is tailored...

Q. How effective is email marketing?

A. Short answer? Very. Long answer? Very effective. Honestly, email is a very effective marketing medium. To really shed some light on it, let’s look at why it is effective. And, to do that, we need...

Q. Tips on reviewing your reports.

A. Tips for reviewing your reports 1. By clicking on a category in the legend, you can remove it from the chart. Eg. In trend data, if one category is blocking another, simply click on the one you...

Q. Consider using the proper name in the "To" field.

A. Email is personal communication. More personal, in fact, than mail delivered by post. ...

Q. Avoid using the email address in the "To" field.

A. Email addresses do not always include a proper name. ...

Q. Remind them they asked for it.

A. It can be frustrating for marketers when customers ask to receive information or notifications and then don't read the subsequent email. ...

Q. Start with the benefit.

A. Highlighting the key benefit of your offer can be effective in the SUBJECT field. ...

Q. Avoid cryptic or clever phrases.

A. These can sometimes work well in conventional direct mail, but rarely works with email. ...

Q. You don't have much room when creating a Subject line.

A. My email software will allow me to type a long sentence into the FROM line, but most recipients will only receive part of it. ...

Q. Take advantage of brand recognition.

A. If your company or product has strong brand recognition, use it to your advantage in the FROM field. ...

Q. Consider using the word "TEAM".

A. Team is a terrific word. When you think of a team you conjure up images of trained, dedicated professionals working together to make it happen. ...

Q. Make your "From" line personal.

A. If possible, use a personal name in the FROM line of your message. ...

Q. When customizing the "From" field, don't settle for an email address.

A. Virtually all email software is capable of customizing the name that appears in the FROM line of your email marketing message. ...

Q. Drop-text the images.

A. A drop-text is a text message that appears when your curser hovers over a graphic. ...

Q. Adding pictures.

A. In HTML email you can also include a picture of your product. ...

Q. Words don't speak down; tone does.

A. In direct marketing, we often say to write at a grade five level. I think this is an oversimplification. ...

Q. Avoid empty praises.

A. ""Quality service." "The best." "Leading-edge products."" These are empty phrases when not supported by specifics and proof. ...

Q. Select a conversational voice.

A. "Scholarly, ""corporate-speak"", technical, and other formal writing styles don't work well in email marketing. ...

Q. Hype doesn't work.

A. In general, the tone of your email should be friendly, informative, and helpful. ...

Q. Don't send advertising.

A. Don't design your email message to look like a print advertisement or banner ad. Just because these are effective in other media doesn't mean they will perform well in an email. Usually,...

Q. Avoid using ALL CAPS.

A. In dealing with the limits of plain text, many copywriters are tempted to apply all caps to words and phrases for emphasis. ...

Q. Think in two parts, not one.

A. An email marketing campaign has two parts, not one: 1) The email your customer receives. 2) The hyperlink embedded in the email that he or she clicks on to respond to your offer. This link takes...

Q. Plan for rapid fulfillment.

A. Sluggish fulfillment leads to dissatisfied customers. ...

Q. Focus on building the relationship.

A. Email marketing is not a hit and run medium. ...

Q. Use a standard letter format.

A. Standard letter format is best for practically all email marketing audiences. ...

Q. No Long Paragraphs

A. Long paragraphs are intimidating. A rule of thumb for sales letters and other marketing materials is that no paragraph should be longer than seven lines. In email marketing, I suggest you keep...

Q. Make sure you target, target, target.

A. The flexibility and economies of email allow you to target with precision. ...

Client Testimonials

I really appreciate working with SimplyCast. They provide very good value, and their project creation process gives you the flexibility not always found with other products. QuotationMark

Melanie Reinhart


Of all the email marketing tools we've tried in the past, SimplyCast is the most user friendly and cost effective system. The customer service and technical support that we are provided with is truly unbeatable. Keep up the good work everyone!  QuotationMark

Cory Goodman

Multi-Channel Marketing Blog    


Is Fax Marketing Dead? Here’s 12 Reasons Why It Isn’t

Here are 12 reasons why fax marketing is far from dead and why you should be using it.

Version 7.4 of SimplyCast Released - Includes SugarCRM Integration and More

So now that version 7.4 is out the door and ready for use, what is there to get excited about? Lots.

A+ Rating With the Better Business Bureau

SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.

To read further on our A+ relationship with the Better Business Bureau, please go here.

30-Day Money Back Guarantee

The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.

If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.

Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.

No Sales Tax!

Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.

Our Best Price Promise

At SimplyCast, we strive to provide our customers with the highest quality service at the best price.

In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.

If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.

The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.

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