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Fully Integrated Marketing Automation
SimplyCast 360 is a simple, powerful marketing automation platform that can automatically send individually targeted messages to customers at the perfect time, over their preferred mode of communication. It is the industry's first all-in-one marketing automation solution.
Allow customers to select the mode of communication that is most convenient for them. Don't worry, you can send professional marketing messages automatically at the optimal time using any of these forms of communication.
Email is one of the main ways people communicate, and it is far from outdated. Email remains a great way to send information, special offers and marketing newsletters to your customers. You can also include images and links to drive traffic back to your website.
The 360 Automation Manager is the perfect marketing automation solution to sending follow-up emails and also autoresponders when a customer signs up or makes a purchase. Customers can also receive personalized emails based on their preferences and emails on dates that are special to them, such as birthdays or the anniversary of a big purchase.
SMS is quite a unique and effective way of connecting with customers. Most SMS messages are opened within five minutes of being received, which makes SMS an ideal way to get your marketing campaigns read. It is also a highly personal marketing format.
The 360 Automation Manager can send out SMS marketing campaigns to customers who prefer to be contacted on their mobile devices. SMS is great for sending coupons, as customers can redeem the coupons right from their phone, which they always carry with them. SMS is also very successful as a method of sending reminders and service notifications. With marketing automation, reaching your customers with targeted text messages is simple.
Voice messages are a great way to engage your customers through marketing automation, and all they need to do to reach a live representative is press 9. People receiving your marketing messages can easily act on them and you can leave a personalized message for people if they do not answer.
The 360 Automation Manager is powerful enough to send voice messages to thousands of customers quickly, so you always reach your subscribers at the perfect time. Voice messages are personal and get people's attention, so you can use them to send appointment and service reminders to jog your customers' memories.
Signup forms are the easiest way to gather important customer information. Our marketing automation software makes this process easy. Simply add the fields you require and start building your list of subscribers. Place forms on multiple pages of your website so all visitors have the opportunity to subscribe.
With the 360 Automation Manager, you can add decision options on your signup forms. Allow customers to select how they prefer to be contacted, or specify what products, deals and marketing automation messages they are interested in. Data collected from forms is automatically added to your 360 Automation Manager campaign, so you can begin using the data right away for highly targeted marketing.
How Marketing Automation Works
The 360 Automation Manager can make complex decisions, organize infinite amounts of data and send perfectly timed marketing automation messages over multiple channels of communication, yet it is designed to be easy to use even if you do not have technical or programming skills.
The drag and drop interface allows you to easily add, edit and delete multiple elements in every marketing automation campaign you create. Easy to understand marketing automation reports break down the results of each element of your campaign, organizing all the data that is received from multiple sources.
You can add decision elements, which allow customers to make selections based on their individual preferences (such as different models of cars), and the 360 Automation Manager will automatically send them the pre-created marketing messages that address their unique needs.
The platform also uses time- and date-specific sending to reach each and every customer at the optimal time for them. Just enter each customer's unique date, for example, their birthday, and the 360 Automation Manager will send each customer a birthday message on that specific date.
Give Me An Example of Marketing Automation
Let's say you own a car dealership and you are trying to stay in touch with hundreds of individual customers. We know it can be difficult to follow up on every lead, in addition to contacting each customer to remind them of their service appointment.
Marketing automation is ideal for this purpose. You can create 360 Automation Manager Campaigns to help you organize data, follow up on leads and stay engaged with each individual customer.
Let visitors to your website select which vehicles they would like to receive information about by filling out a simple signup form. It's an easy way to collect potential customers' data and get people connected before they even come in to the dealership.
When people purchase a vehicle, it's important that you keep in touch with them to continue the professional customer experience. Enter their date of purchase into the platform and from there you can send out marketing emails, text messages or voice messages to reconnect. Send people a special marketing promotion with add-on products a month after their purchase. Send them an oil change notification after six months. Even send them a check-up reminder or personalized sale offer on the one-year anniversary of their purchase.
The 360 Automation Manager makes it easy to stay engaged with each customer, while providing superior personalized customer care.
Why SimplyCast 360 is the Complete Marketing Automation and Communication Solution
The 360 Automation Manager is able to efficiently send targeted marketing messages at the exact time and date that you schedule them. It is able to collect and integrate data that is drawn in from diverse sources, such as signup forms and email updates. Once you create your campaign, the 360 Automation Manager handles each detail smoothly and automatically, so you are free to focus on other areas and analyze the results from your campaign.
With so much of your important communication automated, you have time to continue improving your products and services. You are also able to offer great customer service, as you have more time to focus on individuals.
The 360 Automation Manager improves customer relations and engagement by providing immediate responses even when a customer care representative might not be available. The platform never forgets a birthday or an oil change reminder or a perfectly timed special promotion.
Customers receive personally targeted marketing messages, so they are more engaged with the information and offers they are getting. Targeted messages consistently have higher open and response rates than mass messages, as customers are responding to content that is relevant to their own unique needs and interests.
Every element that you input into your 360 Automation Manager campaign has its own separate detailed reports, so you can see which messages are working and which might need to be altered to better serve your customers. Marketing automation saves time and effort, but you still need to analyze your data in order to continue optimizing your marketing campaigns.