The 360 Automation Manager provides an integrative automated solution for the customer communication process. It is difficult to connect individually with each customer who shops at your store. The 360 Automation Manager gives you the ability to automatically communicate with and follow up with an infinite number of customers.
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Respond to Customer Preferences
Put a signup form on your website and let customers click boxes to indicate which products they are interested in. This customer data is transferred to different lists based on the products they select and customers receive updates and promotions on only the products they want.
Draw Customers In
Send out coupons through SMS that customers can redeem right from their mobile device when they visit the store. Since the message sending process is completely automatic, you can focus more on customer service and improving your store.
The 360 Automation Manager makes advertising easy and efficient. You can send out voice message ads, set promotional emails to be sent, drive traffic to your store with SMS coupons, whatever you want.
Just input the data into the 360 Automation Manager and it will send out messages right when you want it to. It's all scheduled ahead of time, so you don't have to worry about missing an important date.
How Could it be Used?
We will look at how a retail store could use the 360 Automation Manager to better serve its customers. We will also see how the 360 Automation Manager can create stronger, more consistent customer relationships by automatically following up after customers purchase products or use services.
Connect With Customers on their Preferred Mode of Communication
There are multiple ways in which stores can now interact with their customers, and communicating with people through a method that they choose means that you have a better chance of them responding to your message. If you send an email to someone who never uses email, you are wasting your time and theirs.
You can use any simple mechanism, such as an online signup form, to allow customers to select which mode of communication they would like to be contacted through. They can receive messages by email, SMS or automated voice messages.
Time delays can be used so that an hour after customers sign up they receive an SMS or email with a coupon offer.
SMS messages are meant to be short and direct, and most people have their mobile device with them at all times. This makes SMS the perfect channel on which to send store coupons.
Email is a great way to send information about special deals, new products, upcoming store events and so on.
Voice messages are great for reminders, because they catch people's attention and are also personal. Use voice messages to remind people that their subscription is about to expire or to let them know that a product they have been waiting for has arrived. And do it all automatically with lists containing customer data and individual dates.
Give Customers What They Want
When customers sign up to receive messages, have options to select to receive information and promotions about certain products.
As the 360 Campaign Manager can send out messages based on decisions, you can allow for customers to receive different messages based on the selections they make.
Automate Your Event Marketing
Store events are a great way to entice customers to visit your store, and also get them engaged in your products and services, and events can be an interactive experience to help improve customer relations.
The 360 Automation Manager can automate the entire customer process. Let's say you are hosting a cooking class. Customers sign up for the class using a form. Customers can specify whether they prefer to receive updates through email, SMS or voice messages.
They receive a confirmation message immediately on their preferred mode of communication, and they continue to receive updates in that method for any information on the class. For example, if the class is postponed, the customer might receive an SMS advising them not to come in because the class's start date has been delayed.
You can gather customer feedback by setting the platform to send out emails a week afterwards to people who participated in the class. Customers can easily describe their experience with the class and you receive all that information which you can use to optimize future classes.
SimplyCast works with leading e-commerce companies to deliver the best possible sales and marketing systems to clients and end users. Through these partnerships, we allow e-commerce companies to offer the SimplyCast platform as a company-branded product offering to help move the marketing automation market forward. If you are an e-commerce company looking to expand your digital marketing capabilities, we would love to hear from you.
Company Branded Platform
Give your clients the ability to create and deliver messages via multiple channels of communication using your company-branded platform. Complement this offering with your other e-commerce products and services to help clients improve their overall e-commerce strategies and ultimately boost sales. Become the go-to solution
for your client’s multi-channel marketing and e-commerce needs.
Turn-Key Business Model
SimplyCast’s unique partner model gives you the ability to re-brand the SimplyCast platform and sell it as a company-branded product. Built into this comprehensive business model are software provisioning, Tier 1 technical support, training, client management tools, a translation engine, and a fully functional payment mechanism. The SimplyCast partner model
is a complete market offering.
Offer an in-demand product at a competitive price with minimal start-up costs. SimplyCast will provide you with a turn-key business model to effectively manage your new company-branded platform. This will allow you to diversify your product offering and take advantage of a recurring revenue model through the sale of subscription-based accounts.
Learn more about partnership opportunities with SimplyCast.