Leverage Digital Marketing to Increase Sales
E-Commerce is an ever-growing industry, and digital marketing can be a great way for e-commerce companies and retail shops engaging in e-commerce to significantly increase their revenue. The key is making shopping through your e-commerce outlet as convenient as possible for shoppers. Then you need to capture user information and further engage for repeat sales and the building of your company brand. Once this has been achieved with one user, they will share their experience on social media and that will generate new leads for your business.
SimplyCast’s suite of marketing tools can help you efficiently market to and communicate with online shoppers so you can get your message out there, increase conversions, and inevitably increase sales. By using SimplyCast’s platform and industry best practices, you can boost sales rates like never before.
Here are just some of the features and benefits that are specifically targeted to the e-commerce and retail industry.
Increase Conversions Using Industry Best Practices
E-commerce is a fairly new way of doing business, so it is vital that you understand industry best practices so you can conduct your online business properly. Take it from the experts, there are a lot of digital marketing campaigns out there, but those who use best practices yield the most positive results. We have outlined some of the tips and tricks we learned along the way to explain exactly how to use the SimplyCast interactive marketing platform to boost your business.
Email Marketing Campaigns - Send targeted email marketing campaigns to prospective buyers showcasing products and services that they are interested in on an individual level. Use SimplyCast’s link-tracking tools to identify popular links and increase conversions in the future. Our real-time reporting tools will help you understand which campaigns were effective and which were not so you can optimize future sending.
Targeted Landing Pages - When you run an online ad campaign, whether through Google AdWords or a set of targeted banner ads, you want to make sure shoppers see exactly what they are looking for when they click that ad. Instead of bringing shoppers to your home page, which likely has information on a wide variety of products and services, use SimplyCast’s landing page tool to create targeted landing pages that appeal to the aspects of your business that drew shoppers in in the first place.
Leverage Social Media - A great way to increase the reach of your campaigns is to leverage social media. Embed a social media bar into your email marketing campaigns so recipients can share them on their personal social media pages. You can also post campaigns and newsletters right to your company Facebook, Twitter, and LinkedIn pages as a means of engaging with the public. SimplyCast’s Facebook marketing tools will even allow you to embed sign-up forms directly into your company Facebook page.
Appeal to Shoppers on an Individual Level
Modern-day marketing practices emphasize customer experience and customer relationship management. Marketing is no longer about transactions between companies and shoppers; it is about building a relationship with your customers. People want to feel like your company cares about them, like they are receiving personal benefits by buying from your company.
Collect Contact Info Using Online Forms - The first step to experience/relationship marketing and management is actually understanding your customers. To do this, you need to collect contact and other information from them. SimplyCast’s intuitive form building tools allows you to build company-branded sign up forms right into your company’s website or Facebook pages, making subscribing as convenient as possible for customers. Learn more about best practices for using online forms.
Send Personalized/Exclusive Offers - Once you have collected subscriber information, you must segment your contacts based on their individual interests and send them targeted campaigns. People want to feel special, so sending personalized/exclusive offers to customers based on their interests is a great way to engage with them on a personal level. SimplyCast’s advanced segmentation tools and personalized merging make this process simple.
Action-Based Marketing Campaigns - The great thing about SimplyCast’s marketing platform is that it allows for a high degree of automation. You can attach autoresponders to individual campaigns to track recipient actions/reactions and respond accordingly. For example, you could include a link in an email marketing campaign that brings users to a page for an SMS competition. When they sign up for the competition, the system will automatically send them a text message with instructions for play.
SimplyCast works with leading e-commerce companies to deliver the best possible sales and marketing systems to clients and end users. Through these partnerships, we allow e-commerce companies to offer the SimplyCast platform as a company-branded product offering to help move the marketing automation market forward. If you are an e-commerce company looking to expand your digital marketing capabilities, we would love to hear from you.
Company Branded Platform - Give your clients the ability to create and deliver messages via multiple channels of communication using your company-branded platform. Complement this offering with your other e-commerce products and services to help clients improve their overall e-commerce strategies and ultimately boost sales. Become the go-to solution for your client’s multi-channel marketing and e-commerce needs.
Turn-Key Business Model - SimplyCast’s unique partner model gives you the ability to re-brand the SimplyCast platform and sell it as a company-branded product. Built into this comprehensive business model are software provisioning, Tier 1 technical support, training, client management tools, a translation engine, and a fully functional payment mechanism. The SimplyCast partner model is a complete market offering.
Benefits - Offer an in-demand product at a competitive price with minimal start-up costs. SimplyCast will provide you with a turn-key business model to effectively manage your new company-branded platform. This will allow you to diversify your product offering and take advantage of a recurring revenue model through the sale of subscription-based accounts.
Learn more about partnership opportunities with SimplyCast.