Category Archives: University

Fax Marketing Glossary

Not sure about something you read while reading the fax marketing course? Here is an easy-to-use resource that explains the most common terms used when it comes to fax marketing. A/B Split Testing Also known as split testing. This is when the list is divided into two parts, each of which is tested with a Read more…

Tracking and Measuring Success

Tracking and improving on your failures will make you a fax marketing superstar Just because you are blasting away with fax messages, does not mean you are exempt from proving results. Sending thousands of fax messages is costly even at a few pennies per page and someone in your company will want answers on how Read more…

Campaign Creation

With fax marketing you need to keep it simple Yes, there is less fax marketing around these days, but interestingly, this can mean that receiving a piece of fax marketing is more of a novel event so it might achieve more cut through than another method. It takes a lot to get noticed among all Read more…

List Creation

Your campaign will only be as good as your lists The key to successful fax marketing is simple. Obtain clean and recent data from users who actually want to receive your faxes. Many in the marketing community believe that the fax medium will continue to be useful for certain B2B marketers, such as publishers, event Read more…

Fax Best Practices

Just the fax ma’am, just the fax. Fax marketing is no different to other forms of marketing when it comes to best practices that should be followed to keep things on the up and up. Follow the rules and reap the benefits. Stray to the dark side and risk your company not only losing customers, but facing legal Read more…

Fax Marketing 101

So you want to be a fax marketer? Welcome young fax Jedi, you have taken the first step to achieving that dream. When someone mentions fax marketing to you, do you think to yourself “people still use fax machines?” Well you are not alone. In an age of infographs, Smart Phones, reality TV and bacon flavored chips Read more…

Email Marketing Glossary

Not sure about something you read? Here is an easy-to-use resource that explains the most common terms used when it comes to email marketing. A/B split testing Also known as split testing. This is when the list is divided into two parts, each of which is tested with a variation of the message. This can Read more…

Tracking and Measuring Success

Measuring results is vital to the constant improvement and increased effectiveness of your email marketing efforts With the speed at which email marketing moves, it is important to have real-time results. An Email Service Provider will offer a wide range of reporting tools and there are many other services such as Google Analytics that you can use Read more…

Campaign Creation

Build an effective email by putting all the right pieces in place Putting together your first HTML email message is more than just adding text, adding images and hitting the send button. Well-built and well-crafted emails share common elements that build trust with readers. There are a million ways to make your newsletter look sharp and effective with images, Read more…

Best Practices

If you are going to do something, you might as well do it right. When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email Read more…

University

A Welcome Message From the Dean Welcome fellow online marketers to SimplyCast University. I am your Dean and I am here to introduce you to our school of higher online marketing education. Within these virtual walls of information, it is our goal to educate and explain the basics that every online marketer should know to Read more…

Best Practices

If you are going to do something, you might as well do it right. When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, Read more…