SimplyCast Job Posting page - Director of Marketing

Director of Marketing

Director of Marketing  

SimplyCast, a leading provider of interactive marketing software and services for organizations worldwide, is seeking a Director of Marketing to join its team located in Dartmouth, Nova Scotia. This is a remote position. 

About the Position 

Do you enjoy overseeing the planning, development and execution of marketing and advertising initiatives? If so, we are looking for you to join our growing marketing team.  

Benefits of Joining the Team 

  • A culture that is one-of-a-kind.  
  • A happy team is a hard-working team. 
  • High focus on the health and wellness of our team including flexible hours. 
  • Competitive salaries and accelerated promotions for those who go above and beyond. 
  • Dedication to hiring students and new graduates. It keeps us feeling young. 
  • A social committee that plans 3-4 fun events every year. Paint ball, BBQs, bowling, rock climbing, and virtual events have been done before. 

Job Responsibilities 

  • Evaluate and develop marketing strategies and marketing plans. 
  • Plan, direct, and coordinate marketing efforts including promotional strategy. 
  • Conduct competitor research and communicate the marketing plan to relevant parties.
  • Research demand for our services and identify potential customers.
  • Work with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  • Understand and develop budgets for the department, including expenditures, research and development, return-on-investment and profit-loss projections.
  • Compile lists describing SimplyCast offerings and develop and manage advertising campaigns.
  • Build brand awareness and positioning.
  • Support sales and lead generation efforts.
  • Coordinate marketing projects from start to finish.
  • Organize company conferences, trade shows, and major events.
  • Oversee social media marketing strategy and content marketing
  • Implement effective security awareness program with the assistance of the CSO. 
  • Role is KPI focused.

Job Requirements 

  • Bachelor's degree in Marketing or Business; (MBA) is preferred.  
  • 3 to 5 years of experience in a senior marketing role. 
  • Experience in Cyber Security Awareness. 
  • Excellent leadership and influencing skills. 
  • Strong research and benchmarking skills. 
  • Excellent written and communication skills.
  • Superb analytical skills.
  • Demonstrated ability to lead and inspire a team.
  • Outstanding communication and interpersonal skills.
  • Passionate customer advocacy and flexibility. 
  • Thorough knowledge of marketing principles, brand, product and service management.
  • Deep understanding of changing market dynamics.
  • Knowledge of development language. 
  • Strong social media experience. 
  • Entrepreneurial spirit.
  • Be a growth agent.  

Benefits also include: Top tier Prescription and Dental coverage. Two weeks’ vacation. 

SimplyCast is an equal opportunity employer. Our organizational values the importance of diversity, fairness and trust. 

We thank all applicants for their interest, however only those candidates selected for an interview will be contacted. 

Apply Below

About SimplyCast

SimplyCast is an ISO 27001-certified, leading provider of interactive and multi-channel engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency.

The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.


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