One of the biggest features of our 360 customer flow communication platform is the power of marketing automation.
The term sounds easy enough to understand. Basically you let software automate your marketing messages that get sent to your customers.
If you are in the marketing industry, marketing automation has a lot of buzz surrounding it as the next big thing. Well, it is already here.
Organizations around the world are using it to send personalized and timely messages to customers and seeing great success in doing so.
It's all fine and good to say you want to get started with marketing automation, but the actual getting started can seem overwhelming.
Where do you start? What do you do first? Our their standard steps for a beginner?
It is natural to want to strengthen your customer relationships and there is nothing wrong with automating it. Automation does not mean robotic. Automation means saving time and actually pleasing a new customer because they are getting attention right away.
Many companies are already familiar with email marketing and if that is the case, it will be easy to make the switch.
It does not take a lot to get started, but we do recommend following the right steps. It will make things much easier in the future.
10 Steps To Getting Started With Marketing Automation
We have put together 10 simple steps to getting started with marketing automation. It should only take a few days or even a week, depending on how you set things up.
Marketing automation is the first step you can take to truly building an effective online marketing automation program. Automation software will integrate online, offline, mobile and social marketing into one. This includes easy creation, sending and tracking of many types of campaigns over several channels of communication.
Ready to get started?
You will learn how to choose a vendor (we really love SimplyCast), what trigger-based messages are, why you should schedule social media posts and finally, how to build a nurture campaign.
It's all included and free for you to read.