It's difficult to know for sure how your marketing campaigns are performing without tracking every single link and click in your email marketing newsletters. As daunting as this sounds, we're here to help!
We've compiled a list of 16 links to track in your email marketing newsletters, so you know what to focus on next time you review your email marketing campaigns.
Beyond analyzing open and bounce rates, these links will provide a 360-degree view of how your subscribers are interacting (or not!) with your emails. Also, these suggestions are comprehensive and are entirely customizable for your particular needs.
16 links you should track:
1. Home Page
2. Targeted Landing Pages (IE: "Shop Now!" or "Find a Store")
3. Having trouble viewing this email?
4. Embedded or printable coupons
5. PDF downloads (IE: White papers)
6. Video (IE: Webinars or advertisements)
7. Articles (IE: "Read more!")
8. Forward to a Friend
9. Unsubscribe
10. HTML or text only version
11. View on mobile device
12. "Follow Us" on Twitter
13. "Find Us" on Facebook
14. Email Preferences
15. Privacy Policy
16. Customer service assistance: email or live chat
SimplyCast's link tracking service can help you track the links listed above and also provides detailed, automatically generated reports with metrics like who is clicking your content.
Try it for free today!
