Automotive repair marketing is important because everyone who has an automobile is going to need a service repair shop at some point. That's life. The leads are there for the taking, so who are the repair shops bringing them in? The ones who are doing smart marketing and communication.
There are many auto repair marketing tips that should be followed to have long-lasting success. A good combination of online, offline, mobile and social marketing strategies should always be employed. This will ensure that all consumers have the opportunity to learn about the auto repair shop, which will lead to higher sales and customer satisfaction.
There are three keys to auto repair marketing success that every auto repair shop should be aware of.
Create a Budget for Your Automotive Repair Marketing Plan
The most important automotive repair marketing tip is to create a marketing budget and stick to it. Every business should have a marketing budget because without marketing it's hard to attract new business. If you are on a low budget, you need to still figure out a way to continue generating leads. Marketing automation is the new option. You can do a lot for less and automate the whole process. Then just a few people can manage the entire marketing mix.
Establish an Online Presence
An online presence has to be created. When it comes to automotive repair marketing, the majority takes place online or on mobile. Many consumers look for an auto repair shop online or on their phones, so you better be where they are looking. This means that an automotive repair shop has to have a website and an established presence. Create content for search engines to find and make sure your website is optimized for mobile viewing.
Get on Social Media
Another important automotive repair marketing tip is to get your shop on social media. Establish a profile on Facebook, Twitter, LinkedIn and Google+. These are free to get on and can go a long way in bringing in more business to the auto repair shop. It is also a great way to leverage your customers sharing their experiences with friends.
By following these three keys to automotive repair marketing, you will create a steady stream of new customers and an even longer list of happy current customers.