Resort marketing is dynamic and appealing. In fact, some of the ideas employed by the hospitality industry and resorts are among the best out there. Something that needs to be considered for any business entering that industry, or any established business with older marketing traditions, is that social media is among the most important marketing resources resorts have access to. We provide an all-in-one marketing automation platform that makes social media for resorts more manageable and faster to use, along with many other services.
1. Social media for resorts is an incredibly versatile marketing tool
Social media is one of the most versatile marketing tools on the internet at the moment. Social media can help spread specific messages, promote events, hold contests, generate visibility, and share content with ease. Every industry stands to gain much from successful social media campaigns. With the ability to customize the profile pages of your various social media accounts, a resort can easily use its images and posts at the same time to create a recognizable brand and visitor experience. Given that social media has the ability to launch almost any kind of campaign, it's a valuable tool that shouldn't be overlooked. Reach new potential guests and spread your message.
2. Word of mouth is a resort's most powerful tool
Social media isn't just another advertising medium. It's the largest word of mouth network of potential customers that currently exists. That's another reason you want to use it as much as possible. Reviews, comments, and concerns will all eventually end up on social media. You want to thank and re-engage happy customers and address the unhappy ones quickly. Make quick promotions and start conversations. You want people talking about you and the majority of people do a lot of talking on social media. Therefore if you have good service, good staff, and a good location, promoting on social media increases your traffic and spreads your guest experience.
3. Social media for resorts makes it easier to network and affiliate
Most businesses have a social media page. By contacting them, you can arrange for cross-promotion of local events and businesses in return for promotion of yours. This kind of networking usually takes some time. The expense of producing the ads is considerable when you factor in communication costs. Using social media means businesses can simply state what they want or even just ask for a casual shout out. All the cost and procedure is virtually eliminated, and the opportunity for new businesses to get shout outs from larger, established ones to promote local business growth is extremely high. Everybody wins.
As you can see, social media is important. Now, consider that we offer automated posting and the ability to stagger or delay social media posts as needed. We can help you track the traffic that comes through social media promotions; save the contact data gathered from conversions; and we even have a built-in URL shortener.
On top of all that, we have a large number of other features and marketing ideas within our immense content base. You can check out our marketing automation page, as well as our custom-made resort page for more information. Contact us for support, feature explanations, or to suggest industry-specific features. We take all the most vital communication channels and make them more accessible to save you time and money.
Want to see how social media for resorts can work for you?
If you would like to see how SimplyCast can help you with your social media marketing, sign up today for a 14-day free trial of the platform!