I talk about engaging your customers via social media a lot. Yet in this post I want to go into further detail. So, without further ado, here are three points that will help you with your car dealer social media ventures.
1. Incentives need to be something that appeals to the consumer.
Incentives related to a common product or something unrelated to your industry are more effective than offering a contest for something nobody needs or wants. This isn't to say that you need to have huge prizes every time, but try to appeal to a diverse audience. Change it up. Maybe it's a car part or service one month, a spa visit for mothers in May, or dinner for two in February. Relevance and interesting little things will help your contests engage customers that otherwise have no interest. Maybe they don't need maintenance or only just got a vehicle. That unrelated gift for Mom or that date night that they have a chance to win will draw them in, whereas the parts and services might not. Don't be afraid to think outside the box with contest rewards.
2. Connect with customers' fond memories.
Negative experiences stick out in our minds more than positive ones. Because of that, sometimes a customer that is mostly satisfied will sometimes feel that they can have a better experience simply because one or two things went wrong. Ask your customers to share good customer experiences had while interacting with your location or products that you offer. By asking customers to think about good times they have shared with your company, they will be more likely to continue on with you, even if something has been troubling them recently. Just make sure that you fix that issue as well.
3. Link your social media page to your blog and/or podcast
Encouraging click-throughs to your site is always a good strategy, but you want to be sure that visitors are going to relevant pages. Offering a post giving them an idea of what a specific service could do do benefit them and linking them to a relevant page or mentioning that you also have a podcast available can go miles toward engaging and educating your customers all at once. Of course, in order to do that, you need to maintain a blog or podcast to begin with, but that's another online marketing trick.
Overall, these three big-ticket social media practices will help build your page up to new heights and increase your web presence and traffic. Keep an eye out for more tips like this, as I'm sure this won't be the last I have to say on social media advertising!