Client inconsistency is one of the biggest challenges for any successful gym. With so many options for fitness facilities, customers bounce back and forth depending on who has the best deals and programs. How can you make sure that your gym is the one clients return to? You need to keep clients engaged in order to keep them coming back. Using automation, you can keep clients engaged through fitness reminders, personalized messages and special promotions.
Keep Clients on Schedule
Keep clients motivated by sending out reminders for their upcoming workouts. Manually, this process would take far too much time, but with automation you can set up a campaign to do this for each client automatically.
By reminding clients of upcoming workouts, you show that you care about their fitness goals. These reminders also ensure that your clients are motivated to return to your facility.
Tailor Each Client's Experience Using Personal Profiles
With detailed personal profiles for each client, you can tailor your marketing to them to match their individual fitness priorities.
With a customer relationship manager (CRM), all interactions with an individual are tracked and stored in a timeline. With this information, you can tailor all your communications with them. Everyone has their own fitness priorities and preferences. By being able to appeal to an individual's preferences, you'll be able to keep them engaged.
One way of benefiting from this information is with your newsletters. You can alter your newsletters to focus on your clients' fitness priorities. This is a small change you can make that will have a huge impact on customer engagement.
Use Social Media for Promotions and Contests
A constant social media presence is crucial to keeping clients engaged online. Use your social media pages to promote exclusive social media promotions and contests.
Use the social media apps to post promotions automatically. This saves you time and brings customers to your social media page while giving clients the opportunity to cash in on an exclusive deal.
If you have a special event coming up, a guest trainer or a limited time class, schedule posts to automatically post for a span of time leading up to the event and set an end date. This ensures that the social media campaign will end as soon as the event is over without anyone having to remember to stop it.
When it comes to contests, images boost online traffic. Consider a Facebook contest where clients post an image depicting their fitness accomplishment. Whoever gets the most "likes" on their photo wins a prize: a free class or gym merchandise.
This also helps clients communicate with other gym-goers, creating a sense of community and interaction.
Try Automated Fitness Marketing for Free
Are you ready to try automation for your fitness facility? With automation, you can easily manage all your communications and marketing, saving you time and money. Sign up today for a 14-day free trial of our all-in-one marketing automation platform.