Marketing plays a key role in the way each sports team operates. If you market your team well, people will want to become a fan. This will end up helping your team in the long run as the players feel more supported.
There are many other benefits to having great marketing strategies for your sports teams. One of the best ways to market your team is by creating web forms and using for various purposes. Let’s go over how you can use web forms to improve your team’s marketing strategy.
Create signup forms to receive live stats
One of the best ways to keep your fans engaged is to offer live stats. There are usually websites or apps that fans can use to keep track of the scores of a certain game. But in order to separate yourself from the rest, you need to offer things that not many other teams haven’t thought of doing.
Creating a signup form on your team website where fans can sign up to receive live SMS updates about the current score and other game stats is a great way to keep fans engaged. Especially during the COVID-19 pandemic, there are still a lot of fans who will be unable to attend your games for various reasons. Instead of making them check back to your website every few minutes for updates, SMS messages allow them to receive updates right to their mobile phones as soon as they are available.
For example, let’s say your favorite football team is playing in the Superbowl but you’re too busy and can’t make it to the game. Wouldn’t it be nice to receive an SMS notification every time someone scores so that you can stay updated? It all starts with a signup for!
Offer deals if fans fill out a form
Offering deals and promotions is a good way to keep fans engaged and increase your ticket and merchandise sales. Who doesn’t love free stuff, right?
Let’s work with the example above. You want as many people as possible to sign up for your notifications because this will do nothing but promote your team. It’s easy to add an incentive for fans to sign up. For example, you could offer a free team t-shirt to the first 20 people who sign up using your form. This is also a good way to increase buzz around your team and it will hopefully increase sales.
Use web forms for in-game contests
As mentioned before, it’s a good idea to try to keep fans who couldn’t make it to the game engaged. However, it’s also good to think about ways to keep the fans in the stands engaged. One of the best ways is to host in-game contests where fans can participate.
If you’ve ever been to a professional or semi-professional sports game, there was probably something going on during the intermissions that the team’s management set up. You don’t want your intermissions to be boring because it may cause fans to lose excitement, which can have a negative effect on your players. Before the intermission, you could encourage fans to go to your website on their phone and sign up to participate in a live trivia game where they will have the chance to win a prize. This will increase engagement and will keep your fans entertained during the break in play.
Be sure to keep this web form as short as possible because you don’t want to draw the fans’ attention away from the game for too long.
Web forms play a crucial role in marketing for your sports team. You need to keep incorporating new ideas into your marketing strategies to keep your loyal fans engaged and help generate new ones. It’s important to understand that without web forms, none of these amazing marketing opportunities would be possible.
Click the button below to request a one-on-one demo of SimplyCast’s Form Builder and give it a try yourself!
