ToolsEmail Marketing | Personalize and Customize Your Messages, Facebook Marketing Software, Twitter Automation Software, SMS Marketing Software, Marketing Automation Software: SimplyCast 360
4 min read
4 min read
All businesses, regardless of size, require marketing. Small businesses in particular require effective and proven marketing tactics that can work within a potentially limited marketing budget. With this in mind, we’ve collected over 30 business marketing strategies. Now, some of these strategies may not be the perfect fit for your organization but we hope you find some hidden gems or are able to adjust them to meet your specific needs.
Traditional marketing — billboards, radio ads, TV commercials, etc. — can get expensive. However, new online marketing strategies offer a more cost-effective alternative. As an added bonus, most people are now online looking at companies before purchasing so it’s critical that your business is online.
First things first. Your business needs a website and this website has to showcase your offerings whether it’s a product, service, or both. The way in which you develop and maintain your website depends on your business; you may have an in-house development team to take care of it or you may choose to outsource.
Whichever option, be sure to include the following items:
Another item your website needs is a blog. On this blog, you should regularly post engaging, valuable posts relevant to your industry. By maintaining this content source, you can increase traffic to your website with leads who may not have otherwise visited it.
When creating a blog, keep these items in mind:
In order for your website to be useful, people need to be able to find it, which is where SEO (search engine optimization) comes into play. Essentially, with SEO you want to identify relevant keywords and incorporate them into your website so that when leads search for these terms, they’ll be able to find your website.
Here are a few key SEO strategies to include:
Alright. We all know everyone is on social media, so I’ll spare you the stats about how many users each platform has — it’s a lot. And, because it’s a lot, your business should have a presence on them, at least the key ones: Facebook and Twitter.
Facebook and Twitter are great places for the dissemination of knowledge as well as two-way engagement with your audience. Depending on your business, LinkedIn or Instagram may also be appropriate. Whichever sites you deem relevant for your business, the following strategies can be used.
Social media is not something you can set and forget; a business needs to be present and active in order to accrue a loyal and engaged audience.
Create this presence by:
Social media is a great opportunity to create a go-to knowledge base for your clients and potential leads. Providing a source of valuable, reliable information positions you as an industry expert.
Become an industry expert by:
If you’ve implemented the previous social media marketing strategies, chances are you’re beginning to see a bit of a following on your social media networks. The more people you’re connected with, the more you’re able to share and get your message out.
To grow your network, try some of these strategies:
With a website and social media strategy in place, your business should then consider an email marketing strategy. Email is a great communication channel to start with for a marketing strategy because it has been established and pretty straightforward. Once you’ve mastered email, you can then expand into other communication channels such as SMS and voice.
Once you have someone’s email address, you must be careful with the timing of your messages. If you send too many emails, you risk annoying readers and having them unsubscribe. If you send too few, readers may forget about you.
Here are a few examples of some key times you should communicate with leads and clients:
A lot of email subscribers lose interest in email marketing campaigns because the content is simply not relevant to them. Sending personalized emails ensures your readers are only getting email that is relevant to their interests.
Pieces of personalization may include:
With the right timing and content in place, the actual crafting of your email messages becomes the next task. A well-designed email will attract a reader’s attention and well-written content will keep it.
With this in mind, here are some key elements to make sure to include in your emails:
So, that’s it for now! Over 30 small business marketing strategies to try today. If it feels slightly overwhelming, don’t worry. SimplyCast has a suite of tools to help automate marketing processes while increasing engagement with clients and leads.
Interested? You can sign up for a 14-day free trial by clicking the button below!
on May 28, 2019
Business Marketing Strategies
Social Media Marketing
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