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4 of the Most Important Dates for Holiday Marketing

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Industry Solutions using Marketing Automation

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Email Marketing | Personalize and Customize Your Messages, Marketing Automation Software: SimplyCast 360

2 min read

The holidays are fast approaching, and there are a few important holiday marketing dates coming up before Christmas. Have you prepared your holiday campaigns? We're here to remind you of these dates and offer some tips about how to connect effectively with your customers. Keep all your holiday marketing campaigns organized and running without a hitch with SimplyCast's easy and affordable solution.

  • November 28: American Thanksgiving

Thanksgiving is a holiday for relaxing with family and friends and eating. In the weeks and days leading up to Thanksgiving, however, people are busy getting ready with holiday shopping. You can run special holiday-themed promotions, offer text message or email coupons for purchases of goods or services and more.

It's also a nice touch to send out warm wishes by email or text message to your customers for a happy turkey day.

  • November 29: Black Friday

The day after Thanksgiving is usually the busiest shopping day of the year, so if you have a bricks-and-mortar store this is the day to open early and stay open late. Stores hold special sales and in-store incentives to purchase on Black Friday.

Customers expect promotions and deals on Black Friday, so it's a great time to send around marketing campaigns letting customers know what will be available. Encourage customers to arrive early to take advantage of great prices. And make sure your POS systems and online purchase methods are all running smoothly for this busy day!

  • November 30: Small Business Satuday

Chances are good that you are part of a small business yourself, or you provide services to small business clients. Small Business Saturday is a way to celebrate small businesses and encourage customers to support small and local companies.

Send out emails, voicemails, text messages and social media notices to advertise Small Business Saturday. Make it into an event at your store and promote the fact that you are a small company and you offer great customer service. Small business marketing is all about celebrating your personalized customer care and warm atmosphere.

  • December 2, 2013: Cyber Monday

Cyber Monday refers to the Monday after Thanksgiving, when a huge percentage of customers make online purchases. People are settling in to Christmas shopping after a turkey-filled weekend, and Cyber Monday is a great opportunity to offer your customers special promotions if you have an online store.

Businesses report major sales occurring on Cyber Monday through their online stores. Customers are in a mindset to purchase, so offer them incentives to purchase a certain amount to receive a discount. Or encourage them to purchase certain items in order to receive a complimentary gift set. This allows you to move items while offering your customers a little holiday bonus.

During the holidays, it is important to engage with your customers and keep your business in their minds. Use SimplyCast's all-in-one marketing service to reach customers with emails, text messages, voicemail and social media messages. Your customers will stay up to date and excited, and you will drive business back to your company. Sign up for a free account here.

We hope you enjoy crafting your holiday campaigns. The fall and winter holidays are some of the busiest times of the year and they provide endless opportunities for brilliant marketing campaigns. Have fun!

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Keywords:

multi-channel marketing

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