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In today's digital world of email, mobile, social media and SEO, savvy real estate professionals are seeking the most innovative real estate marketing strategies to boost their online presence to increase leads.
New leads turn into clients, who turn into sales, who turn into referrals. Leads are the lifeblood for any agent.
If you're looking to attract more real estate leads to your website or landing pages, increase your reach and establish your brand in a number of ways.
There are several key strategies we want to tell you about that work time and time again.
Customer flow communication is not just for marketing agencies. Real estate agents can also easily benefit from the powers of inbound marketing, marketing automation and multi-channel communication.
While social media is of course a new place to find clients and engage with your community, it is also a place to stand out and separate yourself.
As a real estate agent, what are you bringing to the table that others are not. Share it on your social media channels and showcase your personality.
When you step out of the stale and boring real estate marketing strategies that every agent is doing, you will not only set your self apart but grow a loyal following.
Forget everything else including how many times and at what time to post. Just focus on having fun and getting creative.
To add more information to your social feeds, you can set up some automated messages to share your services, industry news or even posting messages to mark anniversaries since you helped certain clients.
We cannot stress the importance of planning when developing your real estate marketing strategies. Trying to market yourself online randomly will drive you insane and leave your audience confused. Every single month you should stop and plan your content and how you plan to promote your content.
Whether it is a monthly email newsletter, setting up tweets to post on certain days, or to send out reminder SMS messages for upcoming open houses. As long as you have the client data stored in a marketing automation service, this can all be done at once.
By planning out the whole month ahead of time, you can take stress out of the situation as you know your marketing is set to go.
If you really want to get ahead of the game, plan two or three months ahead based on the information you already have, or take care of those events you know won't be changing.
This can include milestones, anniversaries, important days of the year and tips on how to sell your house in certain seasons.
What do we mean by a lead-ready real estate website? It's a website that is built and designed with the sole purpose of attracting and nurturing leads. First, don't even think of getting one of those template sites. Go the extra mile and create a custom website developed around your brand and how you stand out against your competition. Make it a friendly website that has numerous ways to reach out to you and of course a sign-up form to collect lead data.
During development make sure your real estate website is a dynamic website and you have thought about how it looks on a mobile device. Your goal should be to provide the same content no matter how they are reaching your site. Your website should be full of call-to-actions that take customers to unique sections of your site where they can find more targeted information.
Once you have the site established, move towards adding a blog. By adding new content often via a blog, it will improve your search engine rankings as well as give your audience a reason to keep coming back to your site.
As we just mentioned, search engines should be a huge part of your real estate marketing strategies. The easier you can be found online, the better. Don't worry, you don't have to invest a lot of time and money if you do the basics. Do some research and pick out keywords you want people to search to find you on Google for example. Then have those keywords included in your content.
Add fresh content via a blog and share your content often on social networks. Slowly you will start to climb the search rankings and potential leads will find you on their own.
You can of course invest a lot more money into pay per click ads (PPC), but if you are not sure what you are doing, you could waste a lot of money quickly. Every so often, check where you rank for the keywords you use. Simply search for those words or phrases and take a look where you show up.
Make your entire marketing plan effective and flowing. When someone signs up to get more information about a property or service, automatically touch base with them at least two times a month.
This can be through an email newsletter, survey or a social media message. Ensure your subject lines are as compelling as possible so that your potential client will actually open the email. Always try to provide value to your audience. If you do that, you will have effective real estate marketing strategies.
Remember, once you have created a strong contact list, you have a built in customer base that you can communicate with you on own schedule and terms. Marketing automation via email, SMS, voice and social media is very effective, if done right. Focus on personalizing every step of the customer flow and help nurture new leads into becoming long time clients.
These are just five real estate marketing strategies to start with. They will get you going with new leads and engaged clients. Once you are established, you can expand into more complex marketing campaigns that tie everything together.
You can eventually map out entire work flows that automate most of the marketing process for each person who comes into your fold.
As a real estate agent, you are always on the go and don't have a lot of time to focus on your marketing. By planning out your real estate marketing strategies and using marketing automation, you will turn your business into a lead generating machine.
For more information on creating customer flow communication campaigns, sign up for a free 14-day trial with SimplyCast.
Move ahead of your competition and start using what is quickly becoming the future of marketing and communication.
on Apr 15, 2014
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