Trying to think of new exciting radio promotion ideas to people tuning in to your station? Save time in the process by automating a few of your radio marketing tasks. By using automation, you maximize your efficiency and impact while reducing your budget. Contests and promotions are a great way to keep listeners engaged even when they don't have their radio on. Here are a few exciting radio promotions to engage your listeners and get more people to tune in on a regular basis.
Everyone loves to take fun quizzes. It's easy to create an online radio promotion with a music quiz and place it on your website and social media pages. Anyone is free to take the quiz and anyone who answers all the questions correctly is automatically entered to win a prize from the radio station. Automate the process so you don't have to manually go through hundreds of contest entries.
2. Photo Contests
Have listeners post pictures on your social media pages using a hashtag specific to the promotion. Pictures are very engaging and are likely to be widely shared. For a chance to win, have your listeners take pictures of themselves wearing a crazy hat, participating in a sporting event or doing something related to a charity.
Win a party for your friends. What's a more exciting way to get listeners involved than to offer to organize and throw an awesome bash? Automate all the event invitations and reminders so guests don't forget about the party.
Keep it personal by still holding interactive, exciting radio promotions while you're on the air. Have listeners call in to guess the next line of a song within ten seconds for a chance to win.
Place a simple signup form on your website and social media pages that enables listeners to subscribe to your radio promotion messages. This enables listeners to have access to any exclusive online radio promotion. It also allows you to send personalized messages based on the information you get from listeners who subscribe. Send out special coupons for local businesses on each subscriber's birthday to make them feel engaged and more loyal to your radio station. Dates and other information is stored and can be used to send messages automatically on subscribers' special dates.
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