There isn't an online business out there, that's worth their salt, that doesn't want to improve their search engine optimization (SEO). Everyone wants to pop up as number one on a Google search, because, come on, the higher the rank, the higher the chance someone's going to visit your site.
But, improving your SEO is a tricky business, and there a few things you must know before running around and inserting keywords into every page of your website.
So, we've compiled 6 questions to ask yourself about your current SEO situation. Not only will it guide you in what you may be missing SEO-wise, it also help pinpoint exactly what needs to be improved upon.
For those who are new to the SEO-game, these questions are incredibly illuminating, and you'll most certainly learn SEO basics.
Above all else, know that SEO is a delicate balance between doing too little and doing too much. Don't go overboard with these tactics because it'll actually hurt you more in terms of optimization than help you.
1. Where are you now ranked?
Or, if you were to Google your company right now, where will you land? On Page 1 or Page 100? Knowing where you rank is critical to improvement. How do you expect to move forward if you don't know already where you've been?
There are also numerous free applications on the Internet to show you where you rank certain search engines for certain keywords.
2. What are your top keywords?
And, how are your keywords placed on your website? Essentially, with too few keywords on your website, no one will find you through a search and with too many keywords, no one will find you because you'll be labeled a keyword stuffer.
Ideally, your keywords need to be scattered logically and relevantly through out your site. Say you specialize in fuzzy slippers, then ensure that "fuzzy slippers" appear through out your site, as well as "fuzzy," "slippers," "comfy shoes" and other words that clearly describe your product. It is still important that you write for people and not just for robots crawling your site.
3. Are you friends with yourself?
Do you have links within your site to other pages of your site? Meaning, do you often link to yourself, say, referencing a blog or another product? To be "friendly" with yourself entirely include links to archives, related blogs or articles, products, services and videos. These improve your searchability immensely as does a sitemap.
4. Do you have unique URLs for your interior pages?
Again, search engines will search every part of your site including your URLs. So, if your pages are only distinguished from each other by numbers, then search engines will have a hell of a time finding you. For example, instead of https://www.xyzcompany.com/page1, try https://www.xyzcompany.com/fuzzyslippers. "Page 1" doesn't mean anything to anyone, especially search engines, but "Fuzzy Slippers" does.
5. Did you title your images?
Again, search engines search everything that contains text, except images (even if your images have words in them!). What search engines do search are the titles of your images. Unclear? Have you ever been on a site, where it takes too long for the page to load and you see a long string of words were you know an image is? That's the title of the image (which is a part of the HTML code). Just like URLs, images that have titles like 12345ABC.jpg are awful for search engines. With fuzzyslippers.jpg as its title, well, then, you're in search engine heaven!
6. Do you link to your friends?
Including links to your affiliates' or partners' sites automatically improve your optimization. More legitimate links you have back to your site, the more eyes on you. More eyes also improves search engine ranking.
So why does SEO matter when you are already having great success already with email or survey marketing? Why not just worry about that? Well, what SEO does eventually is build organic traffic to your site. That means traffic you don't have to pay for or direct people to. They are finding it on their own. That means new leads, new people signing up for your newsletter and in the end new paid customers.
Search engine optimization is just part of the process of growing business and why you tie it to your online marketing, the two together can form a lethal combination.