ToolsMarketing Automation Software: SimplyCast 360, Email Marketing, SMS Marketing, Twitter Automation, Facebook Automation, Sonar Web Tracking
2 min read
2 min read
Though we've already covered the basic metrics every marketer needs to monitor, we're taking it a step further.
In this post, instead, we're ranking what is the most important metrics to look at against the least, according to marketing experts.
With these rankings, you'll be able to gain a more comprehensive and thorough understanding of not only your website but your email marketing campaign, SMS, and social media presence.
In essence, these are the very best of any metrics to analyze that will cover all of your online marketing channels.
Furthermore, expert analytics for all of your online channels will provide you with more than just raw customer data. It will illuminate your sales and customer satisfaction as well. Also, the data that directly reflects the success of your marketing strategy and products.
When looking at your data, ask expert questions.
2) Visit Length
3) Popular Pages
4) Entry Pages
5) Exit Pages
6) Search Engine Referrals
7) Visitor Data
By answering all of these questions with your user data, you will have a much more detailed look at how your marketing efforts are doing.
on Apr 13, 2011
online marketing tips
search engine marketing
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