Personal training is a business that often can be difficult to market, or seem daunting to approach. Part of this is that as a trainer, you make money by being in the gym with clients, but in order to gather those clients, you have to market. This can create an uncomfortable catch 22. You want to market, but if you leave someone might come by. How can you make this faster, easier and more effective? Well, start getting your clients to market for you through reviews, social media and word of mouth for one. The big thing though, is that by using a marketing automation software, you can ensure quick, easy communication with your prospects, store their information, and learn what your prospects respond to more. You can evolve your sales process as your clients and prospective clients needs do.
How can you do that? Well, I'm glad you asked. Here are eight examples of promotional ideas that you can use in your business that would be easily automated with our software.
1. “Everybody Wins” Contests
By setting up your referral program with a two-pronged rewards strategy, you double the likelihood that clients will want to refer friends and family. Offering a small prize to anyone who brings in referrals, and then entering them in a draw for a large grand prize means that people have that much more incentive. An announcement could be placed in your monthly newsletter, and then an email campaign congratulating individual winners, as well as announcing special deals that they can use in the next contest. At the end, a final email could be automated to congratulate this month's winner, facilitating a sense of community rather than direct competition.
2. Free Session Trials
The longer something like this runs, the more people will take you up on it. This also means that you run the risk of generating leads that aren't good for more than the trial. If you find that you're getting a lot of bad leads, shorten it up, but here's how it can be automated. By having them sign up on your web page, reminding them of their trial period, and following up with them using automated emails or text messages to remind them to keep up the agreed upon routines, as well as an email with their personal stats at the beginning and the end of the training routine you could boost conversions significantly.
3. Run a Clinic or Partnership Fundraiser.
Offer to do a clinic for a local sports youth league, assessing what they need to work on most and helping them to learn to do specific exercises properly. Include the clinic in your monthly newsletter, and maybe even raise a few volunteers via email, and hold a contest leading up to the clinic where by sharing or retweeting, people have an opportunity to gain a discount on their first session, or even on fitness gear that you might sell. This engages them up until the main event, and allows for several emails to go out over the time leading up to it. In addition, you can schedule sessions in advance, allowing you to automate reminders 30 minutes to an hour prior, reminding people to come and check it out.
4. Stay Busy (Even If It's For Free)
One of the things that you know as a trainer is that people are going to feel you're better if you're busy. So don't be afraid to give someone a free assessment and offer some suggestions. As long as you look busy, even if you're giving someone a free half-session or something, you look good. Couple that with your mailing list by stating in your coupons that your time slots are filling up quickly, and push those out once a month or so, and people will think that you really are the busiest trainer around. This means that you must be good, and will lead to more signups even if they don't know your clients. This sort of a campaign works well because while you're offering them a deal, you're also giving the impression that you're in high demand, and that everyone's using you. Both of which will generate more demand in their own right.
5. Run Special Programs
Special rates and programs are often well received and a good way to get prospective clients paying attention to you and talking about your work. For example, one that can be run year round is a program designed to drop dress or suit sizes, aimed at people who have formal events coming up. This works especially well if people have a wedding coming up, and there's always one going on. If you're confident you can get them even a size or two smaller in a short time, take advantage of that, offer the program. People will jump on the opportunity to look their best in a short time for events like that. This can be promoted my email, and rates could also be sent via SMS to people who are expressing great interest. In addition, it can be automated to run once a month via social media, no matter what sort of special program you have in mind, just to remind people that they can take advantage of short, uniquely priced programs designed for occasions like weddings, or even just a simple quick single-size down program. You get to show off what you can do, they get to see the results and maybe convert into regulars.
6. Run Package Deals
Offer the ability to add someone to your membership. Promote that. Use emails, SMS reminders. This would be especially targeted at single accounts that haven't visited in some time. Remind them that a workout partner is the surest way to get fit and motivate themselves. Send it to prospects, and let them know that they can sign up with a partner. This will lead to more of them looking to sign up during that promotion, and will remain for a longer period than people who sign up alone. In addition, it's possible that their partners will refer other people, they'll bring in more groups, and even other individual signups. By offering a versatile method of singing up, and encouraging people to come in groups, you can become better known for encouraging fitness through means that others might not think of, and become accessible to families, couples and more.
7. Vary Your Classes
Another big reason that your clients might not stick around is that, simply put, routine is boring. Instead of putting out your class schedule in a monthly newsletter, post it on site, as well as in weekly updates. In addition, keep adjusting personal routines with one on one clients as they improve. While this might seem like common sense, keeping something new in all the time will keep interest, and reduce churn. One of many tools, this is among the most effective because this way nothing feels like routine except for a few basic classes, and you're able to cater to the people that need routine and the ones who need something new. In addition, you can send out emails when you have guest trainers coming in to do special programs, something that will also help combat the monotony of a standard gym. These email, or even SMS messages will allow your clients to stay on top of your ever-changing schedule, and get the most our of their experience.
8. Partner With Local Businesses
Our fax channel allows you a unique capability in B2B communications. You can arrange with, for example, a health food store or a family physician to carry flyers or a promotion for you. This way, you can send out this month's promotion and code to many places at once to be posted on their bulletin board. Those who don't post physical copies can receive emails, and the information can be spread over a wide network of partners at once. In return, be sure to mention those partner organizations, and offer specials from them in your workspace. This will ensure a mutually beneficial relationship and continued support from local businesses, as well as increasing the number of people locally that know of both organizations. Be sure that the partner businesses are in a similar industry, so as to attract qualified leads.
With just these it's easy to see that marketing automation can be a formidable force in your arsenal as a personal trainer to get clients, referrals, and keep fitness accessible and convenient for your clients. Of course, you could easily run anything else through this program, the trick is imagining it, and trying it out. Of course, you're never alone with our software. We have support staff who are always happy to help, and training materials available on every product as well as a technical manual for the whole deal available on our website. We have a huge content base, and are always putting out more. Check back often, and be sure to check out the personal training and fitness page where you can find links to relevant blog posts, video content and more. In fact, every week or so we put up a new industry “featured flow” where we showcase some basic templates constructed in our application for you to follow in your own account.
With multi-user accounts, web tracking and more, you also need to check out our marketing automation page to see what our features are, and what are pricing is like. You can book a demo, or chat with our knowledgeable staff, and even take a 14-day trial that allows you to explore the app before you make a purchase. We want to carry the day to day stuff for you so that you have more time and energy for your passion, and if there are industry specific features you can think of that might be helpful, let us know and we'll take them into consideration for you.