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Ad Conversion and Nurturing- Who Handles What in a Digital System?

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Educational Institutions

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2 min read

Ad Conversion and Nurturing

When it comes to prospective students, the education industry often faces challenges related to ad conversion. Ensuring that customers are taken to the latest and best version of the landing page according to their situation, allows institutions to get the most value for their ads. Addressing areas such as customizing the landing page, tracking conversions, and long-term nurturing can help ensure that their advertising is well maintained. 

A digital solution can incorporate all of these features into an education institution’s advertisements, making the converting and follow-up process much more accessible. 

SimplyCast presents the Ad Conversion and Nurturing use case, a complete solution designed to bring prospects who are converting from ads to the best possible landing page. 

This solution is intended to be used by educational institutions and any customers following their ads. 

The Process 

SimplyCast expected the need for educational institutions to communicate with prospective students in an effective, maintainable manner that caters to their specific details. Information pertaining to each student can be gathered through their actions to optimize any future advertising they will receive. 

Within this process, the administrators and prospective students have just 3 simple steps to follow. 

Administrators- Step 1 

First, the administrator creates a landing page to host any advertising information that their institution will be releasing. When students or other potential customers click on that advertisement, their visit to that page is recorded. This page is fully customizable, and will take any past interactions into account when proceeding with long term nurturing. 

Administrators- Step 2 

When a profile is created by those who converted from ads, the administrator can use that information to send customized outreach. This verifies that those leads stay nurtured and interested in what the institution is offering them. 

Students - Step 1 

When a prospective student clicks on an ad for the institution, they can be brought to a separate page that relates to their personal goals, keeping them engaged with the webpage. When clicking on a link to learn more about what they have to offer, they will then be contacted again in the future with additional information. 

 

Why SimplyCast? 

And that’s all there is to it- the Ad Conversion and Nurturing use case is an effective way to keep prospects engaged and direct them to the optimal location when converting from ads. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  

Interested? 

Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. 

Simply request a demo by clicking the button below and let us show you how our solution can help you nurture those who convert from ads more efficiently. 

Keywords:

Education marketing

automation

communication

advertising

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