Educational institutions have services such as bookstores or clothing stores, and more. They need to find ways to engage with students and any other customers. External advertising can be tricky to manage, especially when it is done completely manually.
Ensuring the advertising campaigns are well maintained and can be customized to the organization's specific needs are two important requirements. So how exactly can this be achieved while limiting the need for unnecessary manual steps?
SimplyCast presents the Ad Conversion and Nurturing Solution, a streamlined system to help educational facilities keep up with student communication. These stores want to encourage students to make purchases. They want to maximize their effectiveness using ads or engaging in other activities that could lead to long-term nurturing.
There are many benefits to using this automated solution, and we have developed a list of our top 3 choices.
Benefits of the Digital Solution
SimplyCast wanted to ensure universities have a way of nurturing those ad conversions long-term. Contact nurturing requires a customized solution for this process. Any solution that can handle all of their communication in one place is a valuable tool. Without such a solution, manual handling of lead nurturing is the only answer.
When handling all of these factors manually, it leaves room for human error or other communication issues. Dealing with these issues takes up time and resources, and can be completely avoided with the use of automated tools. SimplyCast developed this system to make the whole process as easy as possible for everyone involved. We want to help maintain good relationships between students and their educational institutions.
Advanced Tracking
All actions taken by those redirected from ads will be automatically recorded, allowing for reports and engagement to be reviewed. Data including overall views, how long they spent on a page, and if they convert to other pages will be noted.
Fully Customizable
The landing pages that students are redirected to will be completely customizable and open to personalization. This allows for tracking of conversion metrics and advanced profiles for long-term nurturing. The custom-fit nature of these pages means that personalized ads can be targeted at specific students based on prior behavior.
Dynamic Follow-Up
Everything the students interact with will be tracked. That way, they can be sent other items related to what they were most interested in. This increases the chance of engagement.
This provides an opportunity for personalized information to be sent to them. You should see a positive impact on your marketing strategy as a result. Furthermore, tracking combined with campaign reports can help you refine email marketing, and even give you ideas for social media campaigns.
Why SimplyCast?
This use case is a high-level, basic look at how our platform can be leveraged. It can be used to construct an effective lead nurturing strategy. It can attach to other use cases, or be deployed in alternate ways that could benefit your university even more. Marketing automation is a powerful tool for universities, and we're happy to provide an all-in-one solution.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be changed to meet the exact needs of every institution.
Let us worry about scaling and security. SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. We can assure you that your confidential data is safe on our secure server. The messages you transmit are completely encrypted.
Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have be more confident in your important communications.
Interested?
Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC022, Ad Conversion and Nurturing when your demo begins.
Request a demo by clicking the button below and let us show you our solution. We can help you manage your organization and build effective, personalized advertising.
