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Did you know you can add Google Analytics to your email campaigns? SimplyCast already tracks links that you include in your emails, but we can expand on the information you see if you add in Google Analytics. So, what data can you see?
These additional parameters are added to the tracking links so Google Analytics can track this data.
You can see a video of the process here. Or keep reading.
To set up Google Analytics in your email campaign so you can track click data in detail, login to your SimplyCast account. Go to the Email Dashboard and use the Schedule button to set up your email campaign.
On the scheduling page, there is a Google Analytics section. In this section:
Once the email campaign has been sent, log in to Google Analytics and take the following steps:
Google Analytics enables you to sort by Dimensions. This allows you to alter how the data is displayed.
If you don't have a SimplyCast account already, sign up for a free one.
on Apr 29, 2014
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