The paintings, sculptures, and installations in your art gallery may be historical or even ancient treasures. Your marketing and advertising, however, needs to be the best that our current digital age offers. Too often, art galleries come across as staid and unchanging, which alienates new visitors. When it comes to advertising gallery works, your art gallery advertising needs to engage and excite in order to bring in more visitors and keep people coming back. How do you save time and make the most of your advertising budget? We have a few tips.
Invest in an all-in-one marketing automation solution. Hands down, this is the most effective way to reach out to the most visitors and potential visitors. It includes multiple advertising, marketing, and communication tools so you can do everything you need to in one central place. Marketing automation makes the most of your budget, staff resources and time. It enables even a small art gallery to connect with their visitors through personalized campaigns.
Reach a Wider Audience with Automated Social Media
Social media sites like Facebook and Twitter are great places for advertising and bringing in new visitors. Schedule automated tweets and posts so your pages are always kept up to date. You can schedule a series of messages months in advance. Post interactive video tours of your art gallery, pictures of special exhibits, reviews from past visitors, contests to win admission fee or free lunch at the art gallery cafe, art news, information about new features and so on. Social media advertising enables you to draw in new visitors.
Bring Visitors Back with Personalized Campaigns
Staying in touch with visitors is one of the best ways to build loyalty and keep them coming back to your gallery. You can do this through automated text message or email campaigns. Provide simple signup forms on your website, your social media pages and at your art gallery counter. By signing up, your subscribers gain access to exclusive art gallery messages. Make it worth their while and don't just use it for traditional advertising. Provide coupons and discounts for admission and the gift shop, invitations to art gallery events, exclusive contests and more. These messages will help draw visitors back to your art gallery again and again.
Try These Tips for Advertising Gallery Exhibits
Contact us for more information on our automated art gallery advertising solution and start making the most of your marketing. The solution is all-in-one, efficient, simple to use and affordable. It provides complete reports on your messages and social media posts so you can see what is successful and what is not gaining much interaction.
To see how SimplyCast can help with advertising gallery exhibits, sign up for a free 14-day trial of the platform.