Posts by Alissa MacDougall

BlogMarketing Automation for Universities: The Complete Student Journey

https://www.simplycast.com/blog/marketing-automation-for-universities-the-complete-student-journey/

Throughout the life cycle of a student, it is important that you are able to provide them with important and meaningful information and engagement. Students are more likely to be very…

BlogMarketing Automation for Agencies: What You Need to Know

https://www.simplycast.com/blog/marketing-automation-for-agencies-what-you-need-to-know/

Agencies offer a wide range of services to aid their clients in navigating the digital marketing landscape. From search engine optimization and copywriting to social media management, PPC ads, and…

BlogTop 3 Benefits of Facebook Marketing Software

https://www.simplycast.com/blog/top-3-benefits-of-facebook-marketing-software/

No matter what industry you’re in or how small or large your organization is, you need to engage with your audience. Gone are the days of putting up billboards or…

BlogWhat to Look for in Facebook Marketing Software

https://www.simplycast.com/blog/what-to-look-for-in-facebook-marketing-software/

By now you’ve heard all about Facebook: Facebook boasts 28 billion daily users. It’s the most used social media site (used by 64% of people aged 12+). Over 65 million…

BlogThree Things to Include in Your Marketing Automation Implementation Plan

https://www.simplycast.com/blog/three-things-to-include-in-your-marketing-automation-implementation-plan/

When you’re looking to create a marketing automation implementation plan, there are a few things you need to keep in mind. Even before choosing a platform, you can outline your…

BlogBecome an Email Marketing Reseller: Staying Ahead of the Curve

https://www.simplycast.com/blog/become-an-email-marketing-reseller-staying-ahead-of-the-curve/

In order to succeed, businesses need to stay ahead of the curve. Being innovative, expanding your offering, and giving clients what they don’t know they need yet are the three…

BlogMy Email Bounced. Now What?

https://www.simplycast.com/blog/my-email-bounced-now-what/

First things first. What is a bounced email? Essentially, a bounced email is an email that was not delivered to the intended recipient and instead was returned to the sender….

BlogAdding SMS to Your Collegiate Sports Marketing

https://www.simplycast.com/blog/adding-sms-to-your-collegiate-sports-marketing/

Imagine you’re at a college sports game. Whether it’s baseball, football, basketball, or any other sport — the crowd goes wild for each touchdown, homerun, or goal. The thing is…

BlogMarketing Automation Campaigns You Should Be Using

https://www.simplycast.com/blog/marketing-automation-campaigns-you-should-be-using/

When it comes to marketing automation, it can be difficult to know where to start. The thing about marketing and communication automation is that the possibilities are endless. You can…

BlogFacebook Marketing Software: Do You Have the Right Platform?

https://www.simplycast.com/blog/facebook-marketing-software-do-you-have-the-right-platform/

The results are in and Facebook marketing is proven to provide a valuable channel for engagement with your contacts. No surprise there. With so many people on this social network…

BlogTop 5 Benefits of an Emergency Text Message Service

https://www.simplycast.com/blog/top-5-benefits-of-an-emergency-text-message-service/

Sign up here to receive more information about the EmergHub tools right to your inbox! Imagine it’s a city-wide emergency. Perhaps a flash flood, forest fire, or active shooter. More…

BlogTop 4 Benefits of Becoming an Email Marketing Reseller

https://www.simplycast.com/blog/top-4-benefits-of-becoming-an-email-marketing-reseller/

Looking to offer your clients more? Marketing agencies, web hosts, and other client-centric businesses and organizations want to offer their clients more options, but always under their own branding. Whereas…