Posts by Alissa MacDougall

BlogSoftware for Email Marketing: What You Need to Know

https://www.simplycast.com/blog/software-for-email-marketing-what-you-need-to-know/

So, by now you’ve likely been involved in email marketing in some way, shape, or form. Whether you’ve sent a newsletter to your client base, followed up with leads via…

BlogMarketing Automation Tools: What You Need in a Platform

https://www.simplycast.com/blog/marketing-automation-tools-what-you-need-in-a-platform/

When talking about B2C and B2B communications, marketing automation in unavoidable. Businesses of all sizes and in all industries are looking for ways to optimize their communications and save time….

BlogIntroducing the New Automation Flow Editor

https://www.simplycast.com/blog/introducing-new-automation-flow-editor/

For the past few months, SimplyCast has been releasing new interfaces and features for some of its biggest channels. In September, the team revealed version 9.0 of SMS, Voice, and…

BlogHow to Use a Landing Page Generator: Where to Start

https://www.simplycast.com/blog/how-to-use-a-landing-page-generator-where-to-start/

Landing pages offer your organization an easy way to pass along information about a specific item or event without having to have readers navigate your whole website. Instead, there is…

BlogHow to Engage Leads with an SMS Campaign

https://www.simplycast.com/blog/how-to-engage-leads-with-an-sms-campaign/

The measure of an effective SMS campaign is how engaged your leads and customers are. Do you have people coming in to redeem offers? Is your SMS subscriber list growing?…

BlogTop Ten Tips for Using Landing Page Generators

https://www.simplycast.com/blog/top-ten-tips-for-using-a-landing-page-generator/

Using landing page generators is of great benefit for creating one-off web pages. With landing page generators, you can create pages for specific products or events so readers can see…

BlogGreen Marketing Examples to Get You Started

https://www.simplycast.com/blog/green-marketing-examples-get-started/

Green marketing has become more and more important as companies realize the importance of reducing their carbon footprint and consumers look for companies that care about the environment. If you’re…

BlogTop 3 Campaign Ideas for SMS Real Estate Shortcodes

https://www.simplycast.com/blog/top-3-sms-campaign-ideas-for-real-estate-agents/

As a real estate agent, chances are that you are constantly looking for ways to find new prospective buyers, engage potential sellers, and improve your overall communication with clients, but…

BlogThe Top 7 Steps to Starting Your SMS Campaign

https://www.simplycast.com/blog/the-top-7-steps-to-starting-your-sms-campaign/

We all know SMS marketing is growing. Is it time for your company to get on board and start leveraging this powerful communication channel? If you’re looking to start your…

BlogWhat is a White Label Reseller?

https://www.simplycast.com/blog/what-is-a-white-label-reseller/

You may have heard the terms “White Label” or “Reseller” thrown around lately. Perhaps it was in the case of a new online technology. So, what do these terms mean?…

BlogCreating a Marketing Automation Plan: Where to Start

https://www.simplycast.com/blog/marketing-automation-planning-where-to-start/

Whether you’re just setting out with marketing automation or are looking to revamp your current automation strategies, it’s important to have a plan in place so all your information and…

BlogMarketing Software for Universities: The Complete Student Journey

https://www.simplycast.com/blog/marketing-automation-for-universities-the-complete-student-journey/

Throughout the life cycle of a student, it is important that you are able to provide them with important and meaningful information and engagement – that’s where marketing software for…