As a nursing home, ensuring that you have no empty beds is a priority. No matter what your profit structure is, having too few residents at your facility can put a serious dent in your finances. With so much competition, how can you ensure that people choose your home to care for their loved ones? It's more than a matter of simple outreach; you are, in effect, looking for people to invest in your facility, with the hope that you will likewise invest in the specific needs of a new resident. Giving prospective residents a first-hand look at your facility can be a great way to establish trust and promote yourselves, but how can you ensure that the introductory process goes as smoothly as possible?
It's more than a matter of simple outreach; you are, in effect, looking for people to invest in your facility, with the hope that you will likewise invest in the specific needs of a new resident. Giving prospective residents a first-hand look at your facility can be a great way to establish trust and promote yourselves, but how can you ensure that the introductory process goes as smoothly as possible?
It is incredibly easy to use marketing automation to arrange a facility tour for people interested in your nursing home, with minimal involvement from your staff. People who would like a tour could fill out a form that is available on your website with their contact information and the requested time, which could then be fed into a Customer Relationship Manager, and a task could be automatically assigned to your Outreach Coordinator. This way, they know exactly when the visit has been scheduled, and they would only need to make an adjustment in the event of a scheduling conflict. A message could also be sent out to the prospect to remind them
A message could also be sent out to the prospect to remind them of the upcoming visit automatically – there is no need to spend precious time manually following up with visitors when your nursing home is already busy enough. Automating the scheduling process ensures that people will be able to book viewings whenever they please, not limited by whether or not administrative staff is present to take down their details and coordinate with the appropriate party.
Once a resident is settled, it can be difficult for their family to find time to visit them, as they may be on a completely different schedule, but it doesn't have to be. Rather than ensuring investment in your facility, it becomes your responsibility to ensure that the resident continues to enjoy the same amount of prosperity that they had prior to admission. You can use an automated system to send family members updates about their loved one and encourage them to check in. Through voice, SMS, or email communications, you can send personalized news to every family detailing what and how the residents have been doing – by being personable with your communications, instead of just sending out a generic newsletter, you will strengthen your relationship with the family, as they will know you have the best interests of their loved ones in mind.
You can use an automated system to send family members updates about their loved one and encourage them to check in. Through voice, SMS, or email communications, you can send personalized news to every family detailing what and how the residents have been doing – by being personable with your communications, instead of just sending out a generic newsletter, you will strengthen your relationship with the family as they will know you have the best interests of their loved ones in mind.
The above possibilities can easily be created and implemented with the marketing automation software, SimplyCast 360. With over 15 different communication tools available, you can ensure transparent communication with the families of residents through a multitude of communication channels. Start a free 14-day trial and learn how SimplyCast 360 can help improve much more than your nursing home communications.
