Finding new marketing ideas can be difficult, and finding ideas that don't cut into your business time is even harder. That's why we designed our marketing automation platform to handle as many different scenarios as you can think of. SimplyCast 360 can push your marketing message over several channels at once, and offers unique automation tools to break your campaign up as needed and specify the recipients of a given message, as well as store and manage your contact information and track what is done on your web page. Here are just a few recommendations on how marketing automation can be used to make your real estate agents more effective without costing time and money.
1. If You Don't Have a Website, Get One
Your website is the rough equivalent in today's business world to having business cards. If you don't have one, a good portion of your marketing is wasted, and you appear less professional than your competitors. You want to be sure that you have a good website and you can even have a managed service build you one for a relatively reasonable price. The website is your biggest building block. It is necessary for gaining opportunities for marketing, as well as growing visibility on today's biggest market.
2. Focus Your Marketing into Groups
When people call you, they usually have specific requirements: a certain area, number of bedrooms and more. You can input all this information into the contact management software we offer within our app, or into your third party CRM and integrate it with our platform. Either way, you can associate tags and other information with your lists. This way, you can send specific emails out, promising your clients that they will only receive messages based on the things they asked you about. In addition, you can modify your newsletter to focus in and show them what you're doing to improve in the areas they are most concerned about.
3. Use Web Tracking to Keep Tabs on What's Important About You
With our new SimplyCast Sonar, you can track activity coming to and on your website, allowing you to see the parts of your site that customers frequent most, as well as add information to customer profiles, so that you can get a fuller picture of what it is your customers want and where on your site they go first. This is important, because it will allow you to optimize marketing and your website to be the best solution in your industry for your customers. It also gives your agents access to additional information about the needs of your prospective customers when trying to build a rapport. This allows your agents to connect much faster and provides them with the information they need to close deals and earn loyal, impressed customers.
4. Don't Just Offer Targeted Services, Promote Them
So, you offer personalized emails based on area, number of bedrooms and so on, letting people know when new properties are available. That's fantastic. But do your customers know? This is where things like your website and newsletter are instrumental. You can also include this in an educational email for clients who want to know more about you and your services. None of these are a "build it and they will come" solution. Marketing automation will send for you, but you need to make sure that customers are aware that you offer that service in the first place.
5. Pay Attention on Social Media
Your followers will be varied but often common themes will make themselves known. If people respond well to announcements of open houses and similar messages, then be sure to cater to that. If you see a lot of hesitant buyers who are worried about foreclosure, let them know that a notice doesn't have to be the end, or offer to work with them to avoid that. Put up blog posts or articles in your newsletter about how your firm works around foreclosures and helps customers find a new home if need be, as well as how to avoid it in the first place.
These are just a few ideas that you can use marketing automation to help you accomplish. You can get more ideas from our real estate page, and if you want to know more about our specific features and pricing, find that on our marketing automation page. We also have situation-specific templates that you can read and follow in PDF format, and video content that you can watch. If you have any questions, our knowledgeable staff is happy to help, so give us a call! We want to help you be the best, so if there are industry specific tools you could use, let us know and we'll assess the possibility of building it into our platform.