The Benefits of an Automated Restaurant Newsletter System

The Benefits of an Automated Restaurant Newsletter System

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Restaurant Newsletter Management, Benefits

Restaurants often need to communicate ideas regarding their business to customers. This can include specials, changes to the menu, changes to hours, or even events that the restaurant is taking part in. This can cause challenges, especially in a fast-paced work environment. Sending newsletters manually can lead to clients falling through the cracks, inconsistent sending dates, or worse, the restaurant getting too busy to send the newsletter at all. By eliminating the need to oversee this process manually, restaurants can keep consistent, relevant and personalized communication with their customers. SimplyCast introduces the automated restaurant newsletter solution, designed to help restaurants communicate with their customers.

The digital solution makes use of digital forms, automated messaging, and other communication tools to ensure the restaurant is able to provide the information that customers need. Having a simple, centralized way to reach customers is important. Being able to ensure that you can deliver a personal experience to each customer helps to allow them to feel valued. Communicating manually can be very time consuming, which is why the automated system is such a great alternative. Automated newsletter scheduling will help customers feel important and valued.

Benefits of the Automated System

This system is able to save newsletter templates and use them to send out newsletters to customers at predetermined times. This makes everything much easier, as having to send several messages during a rush isn’t the best option. Some decisions are made outside of the restaurant itself, so having a solution that can be used quickly and without delay is a great addition to a restaurant’s environment. SimplyCast predicted the need for a solution like this, capable of contacting all customers at once to deliver news, updates, and information without adding additional work to the staff’s plate. Here are 3 key benefits that we identified when switching over to the automated restaurant newsletter system.

Easy Template Creations

This solution offers an easy to create, drag-and-drop editor for quick templating of newsletters. Templating is important as it allows you to prepare messaging ahead of time and keep that messaging consistent. This also allows you to set up automation and conditional rules that will help to build comprehensive customer profiles or personalize the message. For example, you could insert customer names or set conditional sections of the email that only become visible when conditions are met.

Simple Newsletter Signups

Before you can send newsletters, you need a customer database. Using existing customer information is fine, but setting up a web form will allow you to collect information moving forward without needing staff intervention. When customer details are submitted, the system can also note the things they are interested in to personalize the newsletter to their interests.

Adjust Approach Progressively

The simplest part of this solution is reviewing reports. The reports contain information on how customers interact with your newsletter. This interaction data, ranging from opens, to link clicks helps you understand what kind of newsletter content is better received. This interaction-based outreach strategy ensures that the people who are contacted are most likely to engage with your communication and your business.


Why SimplyCast?

That’s the core of what it takes to create a restaurant newsletter solution, and it’s only scratching the surface of what is possible when it comes to using digital technology to help businesses operate smoothly, and communicate effectively with their customers.

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution.

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC091, Restaurant Newsletter Management when your demo begins.

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your restaurant’s newsletters more effectively.

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