3 Benefits of Managing Press Releases with Automation

3 Benefits of Managing Press Releases with Automation

Media communicationsEngagement automationUse caseMedia engagementMarketing

Press releases are an important part of today’s media, and there are many steps involved in the creation process. Taking in requests, communicating with businesses, and making necessary adjustments are all valuable parts of the system that can take a lot of organization to run smoothly. It can be difficult to ensure all of this gets done correctly, while also making sure as many press releases are being written as required. So how can companies maximize efficiency, while also meeting the necessary writing requirements? 

A digital solution is key to organizing the press release system without creating additional manual work for employees. SimplyCast presents the Press Release Manager use case. This set of digital tools can bring many benefits into the workplace for media relations companies, along with other businesses. Opting for an automated solution is a great way to reduce employees' workload, stay connected with requesters regarding release details, and use feedback to improve your submissions in the future. 

This system streamlines and simplifies the requesting of press releases, and uses automation to improve overall communication and management. 

Using the Digital System to Benefit You 

Having a digital system capable of handling the fine details of press release communication is a great asset to a company. By making use of these tools, businesses can be assured their requests are handled efficiently and to their liking, while the press release writers are given all the communication technology they will need. There are many benefits to using a digital system to manage press releases, but here are a few key ones that we identified. 

Simplify Requests 

Having to reach out manually to press release writers, and making sure to include all the details of your request can be complicated. Finding a time where schedules line up, while also sharing drafts and feedback with one another, leaves a lot of room for miscommunications. This is why a digital submission solution makes this much easier on requesters. They simply have to fill out a form with the details whenever the time is right for them, and await a response. 

Communicate Efficiently 

As we mentioned, having a clear method of communication makes this whole process much simpler for everyone. Making sure that both parties are kept up to date and on the same page regarding the press release details is important. This way there is no confusion about what was expected, and there are no complications when trying to reach one another. Everyone receives automated notifications when important status updates are achieved. 

Stay Organized with the Tracking Pipeline 

When writers have multiple clients requesting press releases, things can get overwhelming fast. It can be challenging to remember all of the details of each request, and make sure everyone’s information is kept organized. Having the tracking pipeline makes this much easier, and gives the writer a clear picture of the steps they need to take to complete each press release request. 

Why SimplyCast? 

That’s the summary of what it takes to create an organized press release management solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve how businesses request their press releases. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your press release management strategy more efficiently. 

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