Businesses that leverage networking can face key challenges when determining the effectiveness of networking and the benefits of attending specific events. These challenges include updating business cards when changes need to be made, tracking conversion, and reviewing effectiveness after events. These cards must also fulfill their primary function - connecting networking contacts with digital records that allow you to send them automated messages.
Digitizing business cards is an odd way to manage this situation. At first, you might be wondering what a digital solution could do to amplify networking. After all, accepting a card is much simpler than filling out a form. However, cards can easily become lost, they take up limited pocket space, and at events that take some time or industry events with many attendees, a physical format forces you to limit your potential partnerships. Digitally, you are able to provide your information, and then request your contact’s.
This, in turn allows you to take in the most valuable contacts who are willing to do a small amount of extra work to do business with you, and you can take in an unlimited number of contacts. Furthermore, this form can be reused and redesigned at any event, meaning that you consolidate all of your networked contacts across all of your networking events in one database.
SimplyCast presents the idea of a digital business cards solution, a system which allows networkers to easily determine the effectiveness of their networking. The solution allows contact details to be digitized and recorded and makes it easy to determine who is following up and why.
Perks of Digital Business Cards
SimplyCast anticipated need for Digital Business Cards Solution. SimplyCast’s Digital Business Card use case aims to help businesses to streamline how they network and make it easier to make use of metrics around that networking. The benefits of this solution are explained below.
Digitize Contact Details
Landing pages can be created with more detailed information than can be included on a traditional business card. They also include the ability to link contacts to useful resources, or to make it easier to copy contact info onto mobile devices. Furthermore, once a contact profile has been created, all of that contact’s activity regarding your marketing material can be tracked, tags can be applied, and a comprehensive profile can be constructed for each contact. This allows targeted marketing to be more accurate.
Easily Update Business Card Information
Within digital business cards, forms can be included that contacts can fill out with their contact information to easily get in touch with the networker who gave them the card. When the form is filled out, the details are sent to the networker so they can follow up. If the form allows multiple submissions, you can even follow contacts throughout their career, so long as they maintain that information. Reminders can be sent to help with this.
Identify Active Contacts
Due to the digital nature of the form, a wide variety of details can be collected about how contacts interact with it, such as conversions and how much time visitors spend on the page. These statistics make it easy to gauge successful interactions and events, allowing networking success to be measured and analyzed. By doing this, you can track your most active contacts, and identify potential problems quickly and easily. You can also identify form fields that are being left unfilled or parts of your marketing that are unsuccessful, allowing you to be financially smart about your networking.
Immediate Follow-up
Once your business card form has been submitted, you can schedule an automatic introductory email that thanks them for their time, and offers to initiate the process of setting up a more in-depth meeting or giving an overview of your offerings, based on what the contact specified they were interested in.
Why SimplyCast?
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.
Interested?
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your Digital Business Cards more efficiently.
