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Best of Marketing Automation - Think Like A Consumer
It's Saturday, so you know what that means. Another recap of important marketing automation posts that we feel you should check out again.
When you deal with customer flow communication, there are a lot of options to cover: everything from email marketing to SMS marketing, voice broadcasting and more. If it has to do with marketing automation, you can be sure we have covered it in the past.
So please enjoy the weekend at SimplyCast and let us know if you have any questions.
The quality of your email marketing software makes or breaks your online strategy. Bad software leads to poor service, poor delivery rates and poor rates for everything that is important to generating sales and leads.
Are role addresses hurting your email delivery reputation? Should you be worried? First you might be wondering what exactly a role address is. A role address is an email such as info@, sales@, admin@, etc. These types of addresses are meant for functional uses, not personal use.
If you're not including simple ways for your subscribers to share your emails, then you'll never be successful with email marketing or grow your list going forward. Always include a mechanism for sharing, forwarding and posting your content.
Some teams win with hitting, some with pitching and some are lucky enough to have both. Over the course of a season, players get injured, hitters go cold and pitchers all of a sudden can't throw one over the plate.
Another way to look at this is as a way to quickly improve your click-through rate. Without any outgoing clicks, your customers are just reading your email and didn't act on your calls to action.
If you have bought your list or got it from a third party source or even if it just magically appeared on your computer, throw it away and read the following.
For a new subscriber, an autoresponder is a great way to thank them for signing up, confirm their subscription and kindly ask them to add your email address to their contact list.
When you are sending email marketing campaigns, the subject line of your email must give people a reason to open the email. Your subject line must tell the recipient what is in it for them and why they should open your email. If your subject line is dry and dull you are not going to get many clicks.
Fax marketing is certainly not what you think of right away when asked what form of online marketing truly works. But with the right software, it can really boost the bottom line and take advantage of the fact that every office or business has a fax number you can potentially use.
There are some serious ramifications regarding fax marketing. Just like telemarketers, unsolicited promotional faxes are equally unwanted. Regulations not only protect potential customers but also those companies that solicit.